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5 Affordable Online Tools for Small Business Owners

Online Tools for Small Business Owners
Online Tools for Small Business Owners

The most successful small businesses have few attributes in common, such as a solid operating foundation, a strong marketing strategy, excellent customer service, and vitality. With the ever-changing digital world, the ability to adapt to changes quickly is necessary.

Starting or working in a small business is fun, but working without using the latest tools can hinder productivity. In other words, automation is the key to efficiency. The ultimate goal of any startup is not to work harder but to work smarter. This can only be achieved with cutting-edge technology for small businesses. This is why it is so important to have the right tools for your small business. This makes a huge difference and often gives you an edge over your competitors. 

For any company to survive and develop in difficult economic times, you need a set of trusted tools to support and promote their efforts. If you are a small business owner, here are some modern digital tools you and your team should be using. 

1. GogoPDF

There are many different ways to convert your PDF documents to other formats—MS Word to PDF, Excel to PDF, PDF to PPT, and a lot more. With GogoPDF, you can have access to tools and functions to make your life more comfortable than ever. To use this tool,  you only need to perform four steps. The first step you need to do is upload your file to the site, and you can also drag and drop. 

After completing this operation, you can immediately proceed to the second and third, which will be executed by the system. The second step is that the system will scan your document to obtain a higher-quality image. The third step is the automatic processing time of the system. All you need to do is wait a moment. But don’t leave your device because it will only take a few minutes to process.  You can immediately proceed to the last step to save all processed documents and products to your device.

2. Microsoft 365 

Microsoft 365 is one of the best software choices for modern enterprises worldwide looking for productivity solutions that provide established remote work capabilities and reliable cloud security on all devices. If you have a team, you can pay for an upgraded plan. As with most modern cloud solutions, these plans include free automatic software updates instead of the traditionally expensive software licensing scope and inevitable follow-up versions. 

3. Sage and Xero

In terms of budgeting and tracking business income and expenses, Sage and Xero have appropriate accounting tools to help you master your accounting while eliminating the risk of human error. These tools are scalable solutions that allow you to obtain professional accounting services without paying for a skilled accountant. Sage has an estimated customer base of 1 million users and provides you with tools to manage all aspects of your business, from accounting to payroll and everything in between. You can view and manage all of this online. 

Xero supports various applications and has proven beneficial in maintaining the financial health of a wide range of businesses and industries. Whether you need to check, create invoices, or process expense reimbursements, you can use Xero to do all the work anytime, anywhere. They will even give you a 30-day free trial period so you can test their services. 

4. Google and Facebook 

Google and Facebook commercial advertising estimated that Google receives more than 63,000 searches per second on any given day. With this potential exposure rate, which company, big or small, can get the exposure they need. Google Ads promises to show your business to customers when they are already looking for companies like you. When you consider that their pricing model is based on results, the return on investment can be high, especially for small businesses. Therefore, you only pay for the results, such as clicks on the company’s website or calling the company.

Similarly, Facebook has more than 2.7 billion monthly active users worldwide, and its influence is staggering. Ten years after the emergence of Facebook for Business, it helps organizations attract customers and keep them updated by providing the latest news, advertising techniques, best practices, and case studies. Creating business pages is free on Facebook, and ads are very affordable because users can predetermine their spending based on their available budget and the cost of each result. You can also pinpoint the markets you want to reach, including interests and geographic regions.

5. MailChimp

Mailchimp is an all-in-one integrated marketing platform specifically for small businesses. This is essential for companies that want to start high-quality conversations with customers through email marketing and newsletters. Mailchimp offers different packages and pricing plans to provide financial flexibility according to the Business’s individual needs. This tool helps companies segment their mailing lists so that their messages can be targeted and personalized according to the needs of different customers. You can track customer behavior to see which types of content appeal to your audience and which ones don’t.

Whether Mailchimp is used to help build an entire list or a marketing campaign, your profitable product is already established, and the result is tangible. As a bonus, Mailchimp seamlessly integrates with other business products and services, such as Google Analytics, Facebook, WordPress, and Magento. The sustainability of small businesses, both now and in the future, will depend on integrated products. Tool kits like this can help small businesses adapt to changing needs in the business world.


For any small business to compete with the big ones, following the latest industry trends and using great marketing tools puts them on edge. The good news is that these marketing tools are easily accessible and user-friendly.

Leveraging the latest technology provides fast, reliable, and secure access to industry data and information, enabling real-time delivery and transmission of information. This requires a team effort and is essential for the effective operation of SMEs. Therefore, it is necessary to prioritize short-term and long-term needs before making a decision. Small business software keeps your entire organization in sync and running smoothly. This simplifies business operations, and you can see the difference throughout the structure.