The article highlights some of the B2C marketing strategies that you can talk about and elaborate on in your assignments. These include PPC, social media, PR, POP, email, Internet marketing, direct selling and much more.
A marketing university paper requires in-depth research, especially if you wish to discuss strategies. Many students rely on assignment help as they cannot find the tactics themselves or validate the steps.
In this article, you will get to know some B2C strategies.
- Internet Marketing
Internet marketing, often known as online marketing, combines the use of the internet and email to promote and drive e-commerce sales. To maximize brand visibility and promote products and services, one can rely on Instagram, Facebook, or other online forums. These efforts are frequently combined with traditional advertising channels such as radio, television, and print.
- Direct Selling
Direct selling accomplishes precisely what its name implies: it markets and sells things to people directly. Sales agents in this approach develop face-to-face connections with customers by showing and selling products outside of retail venues, usually in the customer’s house. Some examples include Avon, Amway, Herbalife, and Mary Kay.
Meanwhile, if you struggle to gather the necessary facts and figures, you can seek online marketing help from professional experts.
- Email Marketing
Email marketing is a powerful tool for nurturing and converting leads. It is a computer-assisted procedure that targets individual prospects and consumers in order to influence their purchasing decisions. Email marketing ROI is $42 for every dollar you spend. And the effectiveness is based on open rates and click-through rates.
- Point-of-Purchase Marketing
POP marketing (Point-of-Purchase Marketing) sells to a captive audience of shoppers who are already in the store and ready to buy. Product displays, on-package coupons, shelf talkers touting product benefits, etc., can impact shelf purchases by making an offer simply too tempting to pass up.
- Paid Media Advertising
Paid media is a method that businesses use to increase website traffic by paying for advertisements. Pay-per-click (PPC) links are one of the most common ways. When keywords linked to a product or service are searched, the corporation buys or “sponsors” a link that displays as an ad in search engine results.
- PR or Earned Media
Earned media is publicity generated without the use of paid advertising. Earned media can take many different forms like social media testimonials, word-of-mouth, etc. It is unpaid and can only be obtained organically. It cannot be purchased or possessed in the same way that traditional advertising can. Around 92% of people trust earned media.
These are some of the marketing tactics that you can share in your marketing papers, along with examples. If you find the task to be daunting, hire an assignment expert.
Author Bio: Olaila Lee is a subject matter expert in business management. She received her master’s degree from one of the most reputed universities in the USA. At present, she is associated with MyAssignmenthelp.com, where she is the most sought-after assignment helper.