More startups are dotting the digital landscape. The pandemic and the resultant recession have forced many businesses to get their products online. For those doubting the strength of digital technology, 2021 has been an eye-opener.
If you are among the countless businesses searching for quick strategies to grow your online business in 2021, here it is.
Build a website
A website is an online platform for businesses to sell products and services. If the brand does not want to sell its products online, a simple website can still work wonders to inform visitors about its products and services.
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E-commerce website: The business sells its products to customers online through the website. Hire the services of a good web development company to ensure that your website engages visitors and converts them into potential customers.
Business website: A business website is like an online brochure featuring the services, the brand story, and the contact details. A blog section informs and educates the viewers. It shows your expertise in the services you provide and helps you build authority in the subject.
One-page website: A small local business can opt for a one-page website to let the visitors know its services, location, and shop timings.
Market your content effectively
High-quality content on the website and social media helps businesses to build authority. Take the help of your web development company to build a website optimized for conversion through engaging content. Some content marketing strategies are –
Blogs: Blogs focused on solving customer search queries help your website rank higher in the SERPs (Search Engine Page Results).
Social media presence: Social media platforms are excellent in engaging with the target audience through creative content. Also, you can redirect the audience from social media to your website.
Email marketing: Email marketing is one of the few affordable strategies to promote offers on products. It can be customized to suit the reader’s needs to increase the chances of conversion.
Engage people with video content
It is the world of videos! Use short videos to engage your audience. Showcase your products, their features, and benefits. Use influencers to endorse products. Entertaining and engaging videos hook the audience and convert them into buyers.
Unboxing videos: Use micro-influencers to create unboxing videos. It increases the curiosity of the audience. By using influencers, you tap into their follower base to increase brand awareness.
Brand mentions: Influencers create videos with subtle mention of brands. This video ad format does not look forced on the audience.
Demo videos: Brands can partner with influencers to make engaging product demonstration videos.
Customer testimonials: Customer feedback in the form of videos helps businesses in gaining credibility.
Webinars: Put business-related content in the format of lectures and workshops online for the customers. Make sure you keep a Q&A session at the end to increase engagement.
Use social media promotion
Today, you will find the world immersed in social media. YouTube, Facebook, Instagram, TikTok, and other such popular social media channels have grown exponentially in the last decade. Brands can utilize the power of these platforms to grow their business.
Posts: The posts in the form of images, texts, or videos help businesses to promote their brand. The likes, shares, and comments increase audience engagement instantly.
Forums: Social media forums are great places for the latest information and trends. Also, it acts as a source of creative feedback to gauge the audience’s interests and preferences.
Influencers: Influencers on social media channels help brands by endorsing the products to their followers authentically. They increase brand awareness and get sales.
Benefit from paid campaigns
Businesses can target the right audience through paid campaigns. Its benefit is that you pay only when the viewer clicks on the ad. Hence, it is popularly known as the PPC (Pay Per Click) ad. The paid campaigns help you to get initial traction for your website. The retargeting ads and the shopping ads bring you consistent visitors improving your site authority.
The types of paid campaigns-
Search ads- These are the text ads that appear at the top or bottom of the search results page on Google.
Display ads- The display ads appear on Google partner websites. They can be in the form of video, image, or text. You can target these ads to be shown to people who may be interested in the product.
Social media ads- Businesses can choose any popular social media platform to engage their audience. Each channel offers different ad formats for brands wanting to promote their products online.
Remarketing ads- This ad is targeted at people who have visited your website but didn’t convert. It allows engaging with the audiences again.
Shopping ads- These ads are displayed when the user searches for a specific product. It appears in a carousel format at the top of the search results page.
Local service ads- The local service ads are open to only a few business categories and appear only in specific local queries.
Instream ads- These ads appear at the start, end, or when viewing videos on YouTube. Its different formats are full-screen, non-skip, and small sidebar ads.
Gmail ads- These appear at the top of your Gmail box or in the promotions tab.
Measure the results
The benefit of an online business is that you have various tools to measure its online success. Integrating Google Analytics into your website offers you real-time audience tracking. You can analyze the audience demographics and improve on the website content to retain and engage customers. Even the social media platforms allow insights into the performance of the posts. Businesses have to identify the Key Performance Indicators (KPIs) and track their growth.
Some of the e-commerce KPIs are:
- Conversion Rate
- Customer Lifetime Value (CLTV)
- Customer Retention Rate
The website KPIs are:
- Bounce Rate
- Unique Website Visitors
- Pages viewed per session
- Top landing pages
Some of the social media KPIs are:
- Traffic conversions
- Website visitors from social channels
This decade has seen the emergence of digital platforms for entrepreneurship. More and more businesses are moving online. Now is the time to make an impact by increasing the online authority.
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There is no one-size-fits-all strategy to grow your business online. Pick the best strategies, create engaging content, work consistently, and tell the world that you have arrived!