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eCommerce is big business, and it’s getting even bigger all the time. It’s also a world that’s constantly changing, with the need to have a great eCommerce store that provides a fantastic user experience being … Read More
eCommerce is big business, and it’s getting even bigger all the time. It’s also a world that’s constantly changing, with the need to have a great eCommerce store that provides a fantastic user experience being more important than ever.
It takes less than a second for a visitor to decide what they think of your website.com so it’s important to cover the basics and make sure you create the right first impression.
What does this mean in practice? Your site should be quick to load, visually appealing and on brand. What’s more, it should make it abundantly clear exactly who you are and what you offer. Don’t expect people to go looking for this information because the chances are they just won’t!
In this day and age, it almost goes without saying that your site should be mobile friendly and provide a great experience on every device. This is important both from a user experience and SEO point of view.
This means it should be mobile responsive and adapt to the screen size, meaning people can easily browse your store whether they’re looking on a mobile, tablet or desktop computer. Also pay attention to things like page loading speed and text size, ensuring your content is readable on every device.
Ever visited an online store and been left frustrated because you couldn’t find what you were looking for?
Having a clear and logical navigation menu is critical to this, with well defined categories and subcategories. You should also clearly place static pages, like ‘about us’ content or delivery information.
Don’t forget to also think about the search function. This should present relevant search results and perhaps provide suggestions for items the visitor might be looking for.
Anyone familiar with the eCommerce industry will know about cart abandonment all too well, with a large percentage of your visitors adding products to their basket and then leaving the site without actually completing their purchase.