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6 top tips for outstanding ecommerce website design

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ecommerce website design
Image Source: Pexels

A responsive eCommerce website design is very important because it allows the website to be viewed on any size the screen. This makes it easier for potential customers to buy the products they want when they want.

The importance of a responsive eCommerce website design cannot be overstated. It is crucial for retailers to have a mobile-friendly website that can be accessed from any device, including smartphones and tablets.

Here are six top tips for successful eCommerce website design:

1. Keep it simple

Ecommerce website design is an integral part of the success of any eCommerce venture. It is important to keep it simple and straightforward so that the customers can easily find what they are looking for.

The first thing you need to do is keep it simple. It sounds like an obvious point, but it’s surprising how many people try and cram too much information onto their homepage and end up confusing their customers instead of attracting them.

This is especially true when it comes to the design of your homepage – if you want your customers to buy from you then make sure that your homepage is simple enough for them to navigate quickly and easily.

2. Use responsive images

Responsive images are a set of techniques that allow web developers to deliver images to the user on their device, depending on a number of factors. The most important factor is the screen size. If a user has a small screen, they will see an image that is scaled down to fit their screen.

The amount of bandwidth required by each image depends on its resolution and size. This can have an impact on your website’s performance and load times, which in turn can affect your conversion rates.

If you want your website to be responsive and if you want it to perform well for all users, it’s essential that you use responsive images.

3. Easy Navigation menu

Navigation menus can be very hard to design and often take a lot of time. However, there are some general rules that can help you create an easy navigation menu for your website.

First of all, the navigation menu should be located near the top of the page and should have a clear and concise name for each link. You should also try to avoid using too many levels in your navigation menu as this will make it difficult for users to find what they are looking for. Finally, you should try to make sure that each link on the navigation bar is relevant to the content on that page.

 

ecommerce website design
Image Source: Pexels

 

4. Allow users to filter products and search bar

In the eCommerce industry, there are various ways to filter products. For example, customers can filter by price or color. The most popular way is to filter by popularity.

Customers will not be able to find a product if they don’t know the keywords that they are looking for. If a customer is looking for shoes and they type “shoes” into the search bar, then no results will pop up because there are no shoes on the website.

5. Quick, simple checkout

There are many factors that contribute to a successful ecommerce web design. However, one of the most important ones is the checkout process. In order for a customer to complete their purchase, they need to be able to check out quickly and easily.

The goal of the checkout process should be to make it as easy as possible for customers to complete their purchases while also providing them with all of the information they need in order to make an informed purchasing decision.