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Choosing the right packaging for your product is essential for its success. When it comes to hair extensions, the packaging is pivotal to determine the number of sales one may gain as most customers judge … Read More
Choosing the right packaging for your product is essential for its success. When it comes to hair extensions, the packaging is pivotal to determine the number of sales one may gain as most customers judge the product based on what they see at first sight, which would be the hair extension’s packaging box.
With an increase in the divisions and boroughs of fashion, hair extensions are gaining much popularity nowadays; several factors, such as the attractiveness or quality of preservation the hair extension packaging offer, help to size up the aforementioned. With this increase in popularity comes a justified increase in demand and an interlinked increase in the hair extension packaging box. Thus, these mere pieces of cardboard hold much more purpose than just keeping the product safe and sound.
Contrary to what they might seem at first look, these boxes are much more durable than one might think; having the ability to withstand temperatures of more than 50 degrees without sagging or surviving the cold without the extensions within them getting affected, their packaging is made from the best quality cardboard available on the market.
Therefore, this makes them not only durable but robust as well. The quality of the packaging is also important because of the shipping. In the world of the internet, people love to do online shopping. So, a lot of packages are delivered online and through shipping. You don’t want your product to be broken because it’ll leave a bad name for your brand. So, due attention should be given.
In this age of brand consciousness and status symbolism, people prefer to stick to brands that give them rather “at-home” feelings, ones they are comfortable with. This can be brought on by impressiveness coming from a single use of any certain product or through the status quo set by one’s peers. Whatever the reasoning might be, hair extension packaging boxes are essential in promoting consumer’s loyalty towards their brand owing to the bright colors and the company’s logo that the box might contain. This brings us to the next point:
Hair extension boxes have the huge benefit of being customized to the manufacturer’s will, which means that one can include all colors or designs of their choices in it. Psychology has proven that during shopping, consumers are most likely to buy the products that contain bright colors in their packaging, regardless of whether or not the product inside is the one they desire. This is an indirect yet rather cheap method to boost sales as one only has to pay attention to how they want to advertise their product in a way that seems attractive to the human eye.
Thus, with attractive packaging, more consumers will be attracted, and therefore sales will start flowing in automatically. Therefore, the key to understanding it all is that one has to keep their customer in mind; what their target audience desires. Once that is clear to the manufacturer, eye-catching designs will automatically start coming to mind, and a directly proportional increase in revenue will be seen.
For brands that aren’t already present in a certain niche (which is the hair extensions niche in this case), the hair extension’s packaging plays a pivotal role in establishing one’s presence in the seller’s marker as not only is cardboard cheaper to advertise on, but it will also have a far-reaching impact on the consumers that see it. Validation will be provided by shopkeepers selling the extensions, but the impact that an excellent packaging design and display can have on the consumer’s mind is incomparable.
Therefore, one should utilize this space as much as one can because all these factors are in one way or another positively impactful on each other if proceeded with accurately.
As customizing the packaging is entirely dependent on the manufacturer’s choice and taste, he can therefore utilize it as well as he or she may imagine; one of the best ways to do so is to tell the consumers about what your business represents, all through packaging box. In addition to having details like one’s brand name or the logo on the box, you can also have your motto or a few words that the consumer might remember; this way, whenever a customer hears those words somewhere, your brand will immediately pop up into their mind. This will have an unconscious psychological impact on them, and so the next time they venture to get themselves a new pair of hair extensions, they will undeniably go for your very own brand.
And last, but not the least:
If one decides to take the preferable option to overlook the packaging process of their hair extensions business, they will be opened up to a variety of options to choose from. These choices range from the material type to the design you want for your hair products; therefore, your very own choices will, in turn, complement your luxurious and elegant product in a way that no other thing will.
Therefore, all of the aforementioned point out the same thing; while looking to start a hair extensions business, or for those that may already own one, one thing can never be compromised on, and that is: the hair extension’s packaging box.