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On a general note, long form content sounds uninteresting. You can think that readers may get bored of the never-ending writing. But, according to the latest SEO trends, long-form content is the main key. Being … Read More
On a general note, long form content sounds uninteresting. You can think that readers may get bored of the never-ending writing. But, according to the latest SEO trends, long-form content is the main key.
Being an affiliate writer, promoting online coupon codes for my voucher platform is difficult through content. But, the right strategy helps me to meet the goals.
From boosting user engagement to improving SERPs results, lengthy blogs and articles can perform well. But, you must understand the definition of long-form content before writing any of it.
What Is Long-Form Content?
By definition, it is the content between 1000 – 7500 words. But, word count is not enough the only requirement. There are few steps that lead to a valuable piece of writing.
Remember – Content writing is a step of digital marketing. Thus, it has a set of rules. Below is a beginner-friendly guide to help you take a step.
How to Write Long-Form Content?
No will tell you how to write content besides the basic grammar. The real catch is about creating content that attracts readers.
Follow these steps and generate content to promote your business.
Create Short Paragraphs
Give attention to paragraph structure and sentences when writing. An SEO-optimized content demands short paragraphs. Ideally, add no more than three sentences to one paragraph. Only look for more if breaking paragraph makes no sense.
For instance, you wish to add a question to your paragraph. But, the 3-sentences rule asks you to switch paragraphs. Here, you can overcome the rule and add a question to impact your reader well.
Divide Content into Sections Headers play a major role in creating long form content. Common writing tools like MS Word, Google Docs, and WordPress encourage headings like H2, H3, H4, and so on.These help to divide articles or blogs and guide readers through major sections of the content.
For instance, when writing promotional content for fashion brands, I assign H2 tothe central idea for an SEO-optimized subheading. Underneath H2, the listed items are formatted into H3. Here, I mostly highlight clothing discount codes from a particular brand.
Further divisions are then listed under H4 or bullets and numbering. It is an overall easy way to navigate people through a lengthy professional piece of writing.
Organize Your Thoughts
The organization is an important aspect to write long form content. Always check for the beginning, middle, and ending of your content before finalizing a blog. While proofreading is the final step, do check for a format that readers can follow.
For instance, if I would have created a beginner’s guide to write long form content and skipped the definition, understanding would become difficult. Thus, make sure not to confuse readers.
Skip Unnecessary Content
The most common mistake writers do while creating long-form content is the unnecessary addition of words. It is necessary to keep your readers engaged when writing lengthy articles. If the flow of content breaks, all your hard work will go to waste.
To avoid this, create meaningful paragraphs. Instead of adding extra details, get straight to the point. If you end every section with explaining why it was added to the blog, readers will go with the flow.
Pick a Conversational Tone
Having a conversational tone is necessary when writing long-form content. Your readers will lose interest if you continue with a formal tone. Academic journals are the only ones that need a formal structure.
Skip technical terms and difficult phrases to enhance the readability of content. There is no need to sound like an expert to your readers. If you are sharing your experience, converse in a friendly way.
Difficult to understand articles will make readers feel like they are wasting time. Keep them engaged so that you can write a simple conclusion.
Create the Right Introduction
Do you know the average attention span of human beings? According to studies, it is approx. 8 seconds. It means, unless you are not writing for humans, you have only 8 seconds to grab your reader’s attention.
I believe an engaging introduction can combat this problem. Select your words wisely and encourage target audience to keep reading. Most probably, I focus on relevant stats that adds weight to whatever information I am providing.
Often, people start with anecdotes or history to keep the first paragraph worthwhile. Once, your introduction goes with the flow, it gets easy to continue with the long-form content. It is one of the best ways to rank your content.
Add Visuals to Your Content
Besides using short paragraphs and easy to understand words, long form content looks better with visuals. Try to add more pictures, videos, graphs, and similar content to your articles.
Often, it is difficult to explain yourself using words. In this case, visuals give a clear picture of what you are saying. Next to a featured image, you can add more pictures to your articles. It is a great way to strengthen articles.
All you must focus us on the maximum use of royalty-free images. If you are not using royal-free visuals, create them yourself to avoid any copyright issues.
These are some steps that you can use to create long-form content. Keep in mind, writing lengthy articles is not difficult. You can continue with never-ending pieces of writing if you have the right details.
From keeping it SEO-optimized to maintaining the flow, do whatever you can and keep writing!