Home Business Amazon Introduces Dash Cart (And Still Fighting Friction)

Amazon Introduces Dash Cart (And Still Fighting Friction)


Time and time again Amazon proves that it is in another league when it comes to customer experience.

In the past, we have talked about how his secret has been to focus on eliminating friction, and how his innovations (both for the customer and on his backend ) have made him the king of e-commerce and will end up eating the market of those retailers who still do not understand their current customer and have not wanted to react to structural changes in the market.

After the launch of its Amazon Go stores, in which you walk in, grab the product you want and leave without having to wait in line, and after buying from Whole Foods, the company continues to introduce mechanisms to replicate the ease of purchase on its website in physical stores.

And today it has announced, on that same front, the Amazon Dash Cart, an intelligent shopping cart that will facilitate the process of making a market for its customers.

How? Think of the Customer Journey of a person going to market. Most likely, that person makes a market list. Upon reaching the market, he fills the cart with those items that are on the list (but also with some extra snacks).

Then he lines up to pay, waits, unloads the cart and passes the items through the cash register, pays (with his credit card), packs in the bags, and leaves the supermarket.

The Amazon Dash Cart uses a mix of sensors, smart cameras, bar code readers, and weights, and blends them with algorithms for computer vision, internet connectivity, and what Amazon has already learned from you (and the purchasing processes). to minimize waiting and eliminate sticking points in that process.

  1. When you enter the supermarket, take a cart and scan the QR code you have with your Amazon App. If you have your market list in your Alexa Shopping List, it will appear on the screen. Add the bags to your cart and start shopping.
  2. When you find a product you want to take just put it in the cart. If the product has a barcode, move it closer until you hear a “ beep” and then put it in the bag. If the product does not have a barcode – for example, because it is a fruit or a vegetable – you select it from the menu, put it in the cart, confirm its weight (the cart automatically weighs it) and voila. If the product is on your shopping list, it will be downloaded from it.
  3. Instead of standing in the normal line and waiting and doing the traditional process, you use an express lane for Dash Carts, get out and go. Your credit card will be charged with the value of the purchase and your receipt will be sent to your email.

It’s that easy.

For now, the Amazon Dash Cart is designed for small and medium markets and its rollout will be gradual. But the impact it can have is clear. An impact similar to that of One-Click-Buy and 2-Day-Delivery on Amazon’s market share in electronic commerce but now in physical purchases.

And meanwhile, here we continue to think that virtual lines are a symbol of success.