Advertising is a necessity in today’s online retail environment. It’s not surprising that Amazon’s advertising revenue surpassed $10 billion last year. It’s a highly profitable advertising solution that has made sellers millions.
A poorly-optimized Amazon PPC campaign can cost you a lot of money and result in very little. You need to understand the basics and make data-informed decisions in order to get guaranteed results.
Before we get into the tips, let’s first understand that they are the core of an effective advertising strategy. Your business goals will dictate how factors are interpreted. When creating an Amazon PPC strategy, you need to analyze your context and determine your goals.
Let’s now take a look at some Amazon PPC tips that will help you increase sales.
1: Structure your campaigns
A well-organized campaign is much easier to manage and optimize. A well-structured campaign can save you time and money.
There is no set way to structure your campaigns. You should choose a structure and a name convention that you feel comfortable with, and stick to it. Clarity is essential.
Amazon sellers usually create ad groups in the following categories:
- Sort by product category
- Top sellers/your top competition
This can be further sorted by the following:
- Similarity of products
- Similarity of keywords
- Amazon Match type
These are only a few options you have. These are just a few of the options that you have. You can find a structure that suits you, your niche, and your product range!
A poor campaign structure may not be an issue at first, but it can affect your ability to scale up and increase the risk of cannibalization.
2: Run automatic campaigns
Everybody in the industry agrees manual campaigns can unlock higher returns. But that doesn’t mean you should ignore automated campaigns.
Both types of campaigns complement one another.
Automated campaigns can be used for long-tail profitable keywords that are high-converting. These keywords can be used to create manual campaigns that will increase your profitability.
3: Start automating
It is a full-time job managing your PPC campaigns. There are many moving parts, so you must be aware of your competition to make sure they don’t take your ad spots. Bid management can be done almost every day, while keyword harvesting is a weekly task.
These repetitive tasks can be automated with modern technology. This will reduce time and eliminate human error. This is especially helpful if you are scaling up and need to manage more than 30 campaigns per week.
You should ensure that you choose the right amazon PPC automation tool for your business before you begin using it.
4 – Use long-tail keywords
Long-tail keywords are more competitive than short-tail keywords. Therefore, the cost per click is often lower. They are also extremely profitable.
A search that is longer and more detailed will increase the likelihood of a customer knowing exactly what they are looking for. You have a greater chance of winning the bid because there is less competition. If your product features are necessary, the high buying intent will make it easier to close a deal.
Remember to use long-tail keywords that are relevant to your product.
5: Use negative keywords
It is important to reduce wasted advertising spend. The best way to eliminate non-performers and cut down on wasted spend is through negative targeting. If a product is identified as negative, it will not be promoted for that keyword.
Look out for keywords that have high CTR but low conversions. This is when a keyword is not costing you any money.
If a keyword is not converting well, optimizing the bid and listing are recommended. If optimization fails, you can mark it as negative.
6: Keep fine-tuning your campaigns
It is almost impossible to create the perfect Amazon PPC campaign. There will always be things you can improve on or trends that you can use. You need to be attentive and ensure that your PPC campaigns are optimized regularly.
It is not possible to do it all the first time. A solid advertising strategy and keyword research will help you get started smoothly. However, optimization is ongoing. Before you can make adjustments, data must start to trickle in. It is because of this that the most effective advertising campaigns are those that have been optimized for months.