There are over 2.80 million apps available on the Play Store. Never ever businesses have invested so heavily in this area. And the reason is obvious, apps promise great ROI in different means.
Having a mobile app for your business means more customer acquisition, a better customer retention rate, and a broader reach. Without any doubt, mobile phone addiction has taken over all kinds of addictions we had before.
Today, an average mobile user is spending 4 hours and ten minutes on his phone daily. This is 20 percent more than before. And a significant percentage of this time is spent while using social media apps, e-commerce apps, and games.
Android development has become an in-demand skill because of the growing need for apps for businesses.
Based on the trends and statistics, we can conclude that having a mobile app is a must for any business today. Whether you are a small business or a global brand, it’s impossible to thrive without it.
Specifically, when it comes to customer retention and acquiring new customers, mobile apps are immensely useful. It’s like having a personal connection with each of your loyal customers.
3 Ways a Mobile App Helps in Customer Acquisition & Retention
Here’s how a mobile app can help you in acquiring and retaining new customers:
If your business operates globally or covers an entire country or city, you need a mobile app. Marketing your product or services to millions of people at a time is only possible via a mobile app. And it’s not just about promotion but building trust, educating them about your business Techtunes.
Consider popular e-commerce platforms in your region. All of them would have a business app. The thing is, if your app is optimized for the app store, you will enjoy higher visibility. And this ultimately maximized your chances of getting spotted by your prospect who later becomes your long-term customer.
Let’s say you are giving carpentry services in Florida. And John is someone extremely annoyed because of regularly occurring carpentry issues in his house.
John wants a permanent solution for this problem, so he picks up his phone and looks for apps that can enable him to summon a carpenter on a single tap. And your app pops up at the top.
Boom!!! John feels over the moon. He won’t have to go out to find a carpenter again. Not only John is your new client but he’s likely to be a long-term customer for your business.
People like the element of personalization and freedom to access content/products on the go. This is where mobile apps beat websites. Put yourself in the shoes of your customers, don’t you feel excited when your favorite brands notify you about the new arrivals and discount offers?
This engagement leads to more conversions. According to Think With Google, 66% of mobile users who shop on mobile devices do so at least weekly. Moreover, half of them make a purchase within half an hour after conducting research.
Apps like Facebook, Instagram, Snapchat, and LinkedIn use human curiosity to keep their users hooked to their apps. How many of us can ignore a Facebook or LinkedIn notification? Don’t we feel intrigued when a platform notifies us about a new feature or update?
3. Top-Notch Customer Service
The quality of customer service is a key ingredient for the success of any business. You can never expand your business and customer base without satisfying your consumers.
“Satisfaction is a rating. Loyalty is a brand.” – Shep Hyken
Businesses that lack mobile apps or a customer service feature, often bear the brunt on public platforms. For example, you will see people pissed off and spitting their anger in the comment section of a Facebook page or Instagram.
That’s where a mobile app comes in very useful. All big brands let their customers fill their complaints and concerns via a mobile app so the customer service department can contact them and compensate for their loss.
Why Customer Acquisition & Retention Matters?
Building a brand is not about viral promotion but creating long-term customers. People who keep coming back to your brand are the real asset, one satisfied customer can bring you a dozen new ones.
Statistics show that 65% of a company’s business comes from regular customers. And 91% of customers like to come back to the same company that remembers their details and provides relevant recommendations.
And guess what, when you don’t take care of your existing customers your competitor will. Global businesses miss out $1.6 million by losing their customer to their competitor.
Irrespective of your industry, customer retention matters. And having a mobile app helps you to a great extent in this regard. You enjoy greater customer acquisition, ideal customer retention, and more conversions.
There are countless benefits of a mobile app for a business. But the biggest one is the ability to interact with your customers and let them share their concerns directly with you. In 2021, if you want to be successful in your industry, don’t hesitate to invest in mobile app development. It’s an investment you will forever be grateful for!