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It’s simple to forget that Google isn’t the only search engine. As a result, many marketers overlook Bing Analytics. Sure, Google rules the market. However, when it comes to driving traffic to your website, you … Read More
It’s simple to forget that Google isn’t the only search engine. As a result, many marketers overlook Bing Analytics. Sure, Google rules the market. However, when it comes to driving traffic to your website, you should look beyond Google. Bing controls 2.83 percent of the global search market. To increase web traffic, you should concentrate on Bing and Bing Analytics. In today’s world, there is a whole website valley on google, trying for the best search engine optimization
We’ve all heard of Google Analytics. It is the tool on which we rely to track and analyze our traffic. As a result, you’d think Bing would have a direct equivalent, but that’s not the case.
Bing Analytics technically does not exist (even though Bing returns nearly 40 million results for the phrase “Bing Analytics”).
Bing Webmaster Tools, a dashboard with several Google Analytics-like features, does exist. However, it is more akin to Google Search Console.
So when we say “Bing analytics” in this article, we mean everything in Bing Webmaster Tools.
If Bing is an essential source of traffic for your site, or if you hope it will be, the site’s analytics tools will assist you in optimizing your search performance.
Bing Webmaster Tools has various features that can help you improve your rankings and gain more traffic from Bing.
For most search engine marketers, when we talk about SEO, Google comes to mind. It also makes sense.
Most marketers are unaware that the second most popular search engine can also be a profitable channel. Bing SEO can be a real treat for you.
Because everyone is chasing Google, Bing has less competition. It also has a significant market share.
Bing traffic could also have a lower bounce rate.
And the majority of search engine optimization techniques remain the same as Google’s (although the algorithms for both the search engines are different). As a result, because Bing is much more open about its ranking factors than Google, you can reap the benefits with less effort.
Now that you’re aware of the numerous benefits of Bing SEO let’s get started with putting your best foot forward on Bing.
According to Bing, “being indexed is an initial step to developing traffic from Bing.” So you want your site to rank in Bing search results? The obvious first step is to ensure that all of your site’s essential pages get indexed in Bing.
Continue by conducting a Bing search for site: yoursite.com. You’ll be able to see how many pages of your website are indexed right away. Typically, the search engines correlate: if you don’t have any indexation issues with Google, you’ll find that Bing knows about the majority of your pages as well. However, if your site is new, it may take Bing some time to find and crawl it. To expedite the process, submit your site to Bing Webmaster Tool.
Yes, it will listen. In Bing Webmaster Tools, under Crawl Control, you can specify the crawl rate and the time of day when it should crawl your site. Because the “standard” crawl rate is typically relatively low, you may want to increase it to “full volume” if your site is large or frequently updated.
But not just any sitemap will do. Confirm that your sitemap is up to date (check the how-to below for tips on doing that quickly). To ensure that Bing can find your sitemap, include the path to it in your robots.txt file or submit it directly to Bing through your Webmaster Tools account — under the Sitemaps section, click Submit a Sitemap and enter the location of your sitemap file, such as http://www.yoursite.com/sitemap.xml. Errors that occur during the sitemap processing will aid in the diagnosis of any problems in the file.
2. Clear keyword phrases
Since Google’s Hummingbird search algorithm got introduced in 2012, we’ve been hearing more about semantic search and user intent and less about keywords in the traditional sense. Unlike Google, Bing is not participating in the semantic game. According to research, it isn’t very good at broad-matching queries, so that that keyword targeting will work best here. You’ll have to leave all the neary similar terms at the door if you want to rank well on Bing.
You’re mistaken if you thought you could sit back and rely on Google to interpret the meaning of your pages and determine which keywords you should rank for (which you really, really shouldn’t do anyway). That means that keyword research will be essential in your optimization process if you want to see good Bing rankings.
3. On-page SEO
On-page SEO is more traditional when it comes to Bing search results optimization. That doesn’t mean “old school” in a spammy sense, but rather in a more straightforward, everyone’s doing SEO, and we’re okay with it since.
Bing places a high value on the title tag. Keep in mind that Bing frequently chooses titles for search results on its own, rather than pulling the title directly from the HTML tag. Bing’s advice for ensuring that the title you want appears in SERPs is as follows:
1) Create an HTML title relevant to the queries used to search your site without being too long or repetitive. Avoid using generic titles such as “Home” or “About Us.”
2) If you embed Open Graph, etc., make sure it matches the title you want and that all the fields are correct, such as your site name.
3) If your website is on the list of any well-known directories, double-check that the information is correct.
Bing also requires relevant and well-written keywords in your headings. It’s also a good idea to incorporate your target terms as early as possible in your content.
Of course, this does not mean stuffing keywords into your pages. Try to incorporate your target terms into the essential HTML tags, but use close variations rather than the exact search phrase. You must always consider the user first. It may seem obvious, but it’s easy to lose sight of why you want to rank high in search engines on the first page.
Bing image search has become well-known for delivering high-quality, eye-catching images in its image search results. So it’s worth the effort to include one-of-a-kind visuals in your content, preferably in high-resolution but in web-friendly format. Don’t forget to have descriptive alt texts with keywords; this will almost certainly result in more organic traffic from image search results.
4. Click-through rate
Bing is open about user signals playing a significant role in their ranking algorithm and how effective it is as a step in how to rank high. SERP click-through rates and ‘pogo sticking’ get used to assess user behavior (which is when someone runs a search, clicks on a result, and then clicks the Back button to return to the SERP). The more clicks your result receives and the fewer times searchers return to the SERP from your page, the better.
Backlinks are a critical ranking factor for all search engines. However, with Google, we’ve seen a declining correlation between link count and rankings, which means that sites with fewer links frequently rank higher than sites with a significant link profile.
Increasing the size of your link profile appears to be a highly effective search engine optimization strategy for Bing. It won’t give you the same boost in Google search results, but it won’t hurt either (provided you remember to avoid spam at all costs and pick relevant sites to build links on). It won’t give you the same boost in Google search results, but it won’t hurt either (provided you remember to avoid spam at all costs and pick relevant sites to build links on).
6. Social Signals
There has been much discussion about whether Google uses social signals to determine organic rankings. Bing, on the other hand, isn’t shy about admitting it.
Unlike Google, the Bing algorithm does not use page speed as a ranking factor. They believe that any page with a load time of 4 seconds or less may provide a better experience than a page with a load time of 1 second or less, as long as the former contains all of the content that the searcher is looking for. With a decent search market share, you have every reason to start taking Microsoft’s search engine seriously, and I hope this guide to Bing SEO has at least laid the groundwork for your Bing strategy.
Bing, the world’s second most influential search engine, can be a very profitable channel. You should not pass up opportunities for expanded reach and growth. Furthermore, Bing SEO tips may frequently overlap with what you’re already doing for Google SEO.
If you’re conflicted about Bing because of its runner-up status, consider its parent company. Did you know that Windows powers over 1.5 billion devices worldwide, with over 900 million of those running Windows 10? It is significant because Windows 10 devices direct traffic to their in-built search engine, Bing.
Author Bio: Ellie Singh is a professional web designer and developer at a web design company in UK. She is a rewarding freelancer and web entrepreneur serving new entrepreneurs to launch their first effective online business.