Aside from the many challenges that came with it, 2020 told us that the line between online and brick-and-mortar commerce has become increasingly blurred. According to Brian Lettieri, COVID-19 was the last drop in the cup that highlighted the value of digital marketing.
Zero-events, zoom meetings, remote working, internet shopping… These are just a few of the trends that will most likely continue over the next two to three years. Businesses that grow their internet presence will maintain their competitive edge, while others will fade away.
Apart from business proposals, it’s not easy to establish your own business. It takes a long time and effort to do this. You have to know if the product/market fits, build a minimal viable product, choose the proper channels, research your audience and so on.
Even performing all of this does not guarantee victory. Especially if your company’s workers know nothing, this is why you need to promote it online. Here are some of the top ideas by Brian Lettieri for you in 2021 to help you develop your business.
Learn and Invest in Web Analytics
It would be best to have a data-based marketing strategy to take the initiative and have a competitive edge, especially if you manage a small business. All wrong decisions increase their adverse effects over time. Therefore You must understand web analysis and data.
Fortunately, to do so, you don’t have to purchase costly, complex software and solutions. You will find many free or cheap options online. All social media networks like Instagram and Facebook offer free, built-in analytical software that provides analytics for you.
B2B Marketing Strategies
Marketing business-to-business (B2B) is nothing more than formulating strategies for the sale of other companies. Almost often, content marketing includes Best B2B Marketing Strategies. Content marketing is a marketing strategy focused on content creation and distribution:
This type of content marketing will allow you to attract the right target audiences. Finally, generate revenue for your business. Consumers are getting frustrated with ads. According to AP news, about 26% of internet users now use ad blockers. And that figure is only continuing to grow.
This is especially true in the B2B context, where the buying process is far more complex and lengthy than in the B2C market. These consumers demand more comfort that they are working with reliable sources or suppliers. This is why you have content marketing. If you don’t have the time to create content yourself, you can consider hiring a freelancer who is an expert in your area to do it for you. This can save you a significant amount of time and allow your company to generate leads on autopilot.
Content Promotion Strategy
You need to understand the power of content promotion. Why write content if no one will ever see it? If you only have a few views on your blog?
Many content marketers devote as much time to promoting their content as they do to developing it. It would help if you got your writing in front of as many individuals as possible. Otherwise, there’s a reason to make it.
The following method of promoting your content is through social media channels:
Of course, you are not required to use all of them. Find out where your target audience spends the majority of their time and focus entirely on them. Otherwise, you will exhaust and ruin your initial efforts. These social media platforms enable you to promote your content to your followers, who can then share it with hundreds of their followers.
SEO and Link Building
Although the SEO and link building environment is changing, developing high-quality hyperlinks has never been more critical. If you want to create a high content marketing strategy, this is important specifically if you want to compete and expand your business online.
A link (or hyperlink) is a method for Internet users to navigate between different online pages. In addition, search engine crawlers browse the Internet using hyperlinks. They can cruise over hyperlinks on the Internet between different web pages and even between entire sites.
The benefits of building them are many. First off, generating links enables you to establish connections with other websites. This is because you commonly need links to other websites or blogs in your niche. Sometimes this involves promoting the content you have just generated. Outreach helps you create long-term ties with essential influencers in your business, leading to an enterprise that people trust.
A high-quality link on a site leads to more traffic from a lot of people. If the site in your niche is relevant, you will probably have visitors who can lead to more significant sales. Again, it’s not just SEO – it’s a consumer too.
Brian Lettieri is always working on new ideas and strategies on how a business can grow. We share some of his ideas for small businesses. You can visit Steno news to know more about his tips and ideas.