Are you an influencer? And have you not yet turned your Instagram account into a company profile? Then you should read along here. Having a company profile gives you clear advantages in your daily work as an influencer – no matter if you do influencer marketing part-time or full-time.
What is an Instagram company profile?
A company profile is in many ways similar to a regular Instagram account. You can share content with your followers that is exciting, inspiring, and engaging. But a company profile is much more than that.
Back in 2016, Instagram updated its platform to adapt to the growing number of brands that use the platform daily in their marketing. The new function “company profile” was then a strong part of this update.
The function provides some very basic tools that you will need when working with Instagram professionally as a brand and as an influencer.
By having a company profile on Sociallygo.net, you get a completely unique insight into your followers and the performance of your profile, which you will need when you have to sell yourself as an influencer to companies you want to collaborate with. One of the biggest benefits of an Instagram company profile is its strong analytics.
Here is a draft of the various data available with an Instagram company profile:
Company Profile Instagram
Another feature is the ability to create ads. Here you target a specific audience based on their stated gender, age, and interests.
How to turn your Instagram into a company profile
Switching to an Instagram company profile takes no more than a few minutes.
Below you will find a small guide on how to do it.
There are two important things that must be met before you can create a company profile:
– Your Instagram account must be public
– Your Instagram account must be connected to a Facebook page (not your private Facebook page)
Under settings, you will see a menu item called to account – click on it.
Basically, you should now choose to switch to either a creator account or a company profile.
You will then be asked to log in with Facebook (Instagram is part of Facebook). You now need to select a Facebook page that you want to link your Instagram account with.
You can either choose a page you are already an admin for – or you can create a page that you just leave out once you have linked it to your Instagram account.
Once you have linked your Instagram to a Facebook page, you will be asked for contact info. Here, it is required at least that you provide one piece of information – this can e.g. be an email.
After this, there is nothing to say but; congratulations, you have created a company profile on Instagram!
Why do we at Make Influence require that all influencers have an Instagram company profile?
At Make Influence, we require that all influencers on our network have a company profile for two reasons.
The first is that, to begin with, we want to ensure good quality on the platform – both for influencers and companies. We ensure this in the best possible way by verifying that all influencers we include on our platform are real people and actively work as influencers.
Therefore, all applications will be screened by a Success Manager. Here, the manager will emphasize the data that is available in Instagram Analytics through the company profile.
It can e.g. be where your different followers come from and how much they interact with your profile.
That way, we can quickly ensure that there are no influencers with too large a number of followers who do not address the companies we have on the platform.
The other important part is that after the influencer has arrived at the platform, we make some data from the profile available to companies that will potentially collaborate with you.
Data such as demographics, profile views, and the number of clicks to bio link are important information for the company to identify a good match. It thus ensures the greatest success for both you as an influencer, but also the company itself.
Why become an influencer?
Influencers started in Denmark with the many fashion blogs that emerged from the turn of the millennium. Instead of buying shiny, expensive fashion magazines to get inspired and get style tips, everyone could now follow completely “ordinary” girls and guys, their lives, everyday glimpses, and style.
Then came Facebook and shortly after Instagram. The uncrowned queen of social media for influencers. In a universe of beautiful images, it became even easier to share his everyday life and meet his followers.
There are many reasons to become an influencer today. You share your life and experiences and get in touch with many like-minded people. And you can also make money. Lots of money, actually. We help you with Make Influence via our platform.
It requires you to create good content that your followers like. What is good content differs from influencer to influencer, and you get a better and better feeling with it the more you post.
Go to “sociallygo” – here you will find important information about your followers that can help you optimize your Instagram strategy. It is also about being active on Instagram. You must post content yourself, but also be active on other people’s profiles, like other people’s photos, comments and of course respond to the comments you receive. It’s easier if you’re a micro-influencer than if you have many thousands of followers and get a lot of comments, such as Jackie Navarro. But it is positive if you take the time to respond to some of the sweetest or most thoughtful comments.
Contrary to many people’s beliefs, it actually takes work to become an influencer and succeed. But in return, you are allowed to be creative, share yourself and your thoughts and interests as well as communicate with even your followers – and at the same time make money. What’s not to like?
Do you want to join too? To get started as an influencer at Make Influence, click here and create a profile today!