Cakes are enjoyed by people across the globe. They are usually connected to happy events. You can get them in many flavors and attractive designs. Many brands and bakeries are manufacturing scrumptious and amazing-looking cakes. They need to get customers to notice them and learn about their brand. Custom cake packaging plays a huge role when it comes to marketing the brand and product also. When designed attractively, it can allow the box to stand out.
Interesting facts about custom cake packaging
Would you like to receive a cake that has been squashed or whose icing has gotten stuck to the box? The answer to this is no. If you receive a cake like this for a party, you will be stressed out and angry with the bakery. Cake boxes designed well can protect the cake.
Packaging can even draw the eyes of shoppers towards the cake when the boxes are designed in an alluring way. When a brand can attract people, they will let these people notice the product and want to try it out. The following are some reasons why custom cake packaging can help your business out:
Attracts potential cake buyers
You must draw the eyes of those customers who want to buy the cake. Only then can sales occur. It is important to know who your customer base is and design packaging so that it appeals to them.
The age, gender, geographical location, shopping habits, of these people have to be known. Kids, teenagers, adults, retirees, of both genders consume cake. It depends on who the brand has made the cake especially for.
For example, if you have made a cake for a kid’s birthday, you will focus on making packaging bright, colorful, having images of popular cartoon characters printed on it. Packaging for cakes for adults can be elegant and simple.
Give a good impression of the brand with strong boxes
Cake packaging should be strong if you want your business to be helped out. If the boxes are breaking, they can damage the product. Cake can easily experience harm as it is a sensitive product. It has to be kept secure in a strong box so that it can reach consumers in excellent shape.
The boxes should be made of material that also does not have chemicals that can go into the cake. These will make it unsuitable to consume.
Some materials that you can get for the boxes may include cardboard, corrugated cardboard, Kraft. They are sturdy and also safe from harmful chemicals. The box can protect the cake and will keep the customer’s health in mind also.
If you get sturdy boxes, you will be giving a good impression of your business. It will show shoppers that you care about quality stuff.
Shows the brand as being responsible
If you choose to get sustainable custom packaging solutions, you will be showing your brand as a sensible and responsible one. Many consumers like to associate themselves with an environmentally conscious business. This is because they know what harmful human practices are doing to the environment.
Packaging done carelessly can also result in much waste. It can end up in water bodies polluting them and harming the life there. It is now a necessity for a business to choose packaging materials that are recyclable, reusable, biodegradable.
Behaves like a sales representative
Cake packaging can act like a sales representative informing shoppers about what the product is. It is impossible to have someone present always to do this. This is why businesses should take advantage of packaging to help them here.
Boxes should include important and relevant information about the cakes. These are those details that shoppers want to know. For cakes, you should find out what the competition has included on packaging and what information customers need to know.
The details must be added in a precise way that can be understood easily as well. You may need to include the ingredients and nutritional information, manufacturing and expiry date, warnings, how to store, etc.
Market the cakes
You need to be able to market and advertise your cakes. You can do this with packaging. Include only what is true if you want to remain in business. The cake may have fewer carbs. It can have a special ingredient. Find out what makes your cake special and let shoppers know about it.
If you have some discount this must be told as well. For example, there may be a “Buy 1 Get 1 Free” one.
Let the brand be known
You can increase brand awareness with the help of custom cake boxes. You will want your brand to have a presence in the market and be known. It is important to let shoppers know about your business if you want sales to occur. To increase brand awareness you should have a brand logo. It must be a simple one that can be recognized. The logo should be printed on the packaging of all your products. It will be used by shoppers to identify which items are from your business.
You can also let it be easier for customers to contact you when they need to. For this purpose, you can include your contact details on the packaging. This includes your company’s physical address, customer representative’s contact number, and email address, social media links, website.
Custom cake packaging is indeed a business trip that you must focus on. Your packaging will often be the first impression that you will be giving of your product to shoppers. You need to be able to create a good first impression which can give your brand a good reputation. When customers notice that you focus on providing quality stuff, they will probably want to try out your cakes. If you have made delicious cakes that look attractive, you can get window boxes that will show the cake. When customers see it, they will be more confident in wanting to get it.