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Five Steps to Planning Your Summer Sales Event


A summer sales event could be a great time for your company to make some extra money through a promotion. Sales are a great time for your company to highlight some of the most interesting products you might have available. If you’re hoping to plan a great summer sales event, however, you need to think through each piece of the event on its own. Here’s how you can most effectively craft your summer sales event.

1. Make Sure Summer Is a Good Time for Your Business to Host a Sale

Not all businesses may work well with summer sales. For example, if your business focuses on outdoor pools, a summer sale will be more effective than if your business focuses on sledding accessories. Some companies that might not seem appropriate for summer sales, however, can utilize summer as an “off-season” sale – ice skating companies are probably not selling too many ice skates in July, but an off-season sale could improve sales.

2. Look Into Options for Advertising Your Summer Sale

Any sale relies to an extent on marketing. There are many different marketing options available for both online and retail businesses. This may include any of the following: 

  • Email Marketing
  • Social Media Marketing
  • Paid Online Advertising
  • Phone Sales Campaign
  • Partner Promotions 

Remember that your advertising options may vary depending on your current list of customers and your advertising budget. Talk to your marketing team to find the right option.

3. Staff Your Sale Appropriately

Whether you’re holding your sale in person or online, you need to make sure that your staff is able to handle the sale appropriately. Train staff to respond to higher-than-normal demand, and make sure you have enough staff on deck. You might need to schedule more people than usual during your sale.

4. Talk to Vendors and Suppliers

Before the sales event kicks off, talk to your company’s vendors and suppliers to learn more about what you can do to prepare for the sale more effectively. For example, you might be able to purchase supplies in bulk leading up to the sale so that you can get a better price on some of them. It’s also a good idea to talk to your bank to make sure they know you might have more deposits and withdrawals than usual.

5. Determine Your Sale Success and Plan for Your Next Sale

Once the sale is over, take some time to talk with employees and managers to see what you really succeeded in and what you might need to work on next year. Of course, there’s always time to celebrate a little bit just because you got through it, but debriefing a little bit is one of the best ways to make sure you’re ready for your next sale.


A summer sales event is one of the best ways to make extra money for your business during the summer. However, if you do it improperly, it can definitely backfire. Follow these steps to make sure your sales event goes off without a hitch.


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