Focus on one niche
If you want to build a blog that yields profits for years, then you need to select the right niche with a balance of profitability and interest. Most of the bloggers quit blogging within 6 months just because they don’t select their niche wisely.
While selecting a niche, ask yourself what do I like the most and how can I add value to others?
You must try to give value to others by creating content related to your Niche.
You have selected digital marketing as your niche, then try creating content related to digital marketing and teach people how digital marketing can help them in growing their career or business.
During the initial few months of blogging, offering quality content and focusing on a single niche should be your goal. Once you have built an authority blog, then you can write about multiple topics.
Whether you are running a money-making blog or business blog, SEO is absolutely important. Without SEO, you cannot think of building a successful blog, provided that you are ready to invest in paid traffic.
SEO will give long term results and high-quality traffic that is highly convertible in nature.
However, you need to understand the fact that SEO is a long-term strategy. You can’t expect quick results by doing SEO for a month or two. It is a continuous process which needs to be done every single day.
Create epic content
Content is the basic building block of your blog because it answers your reader’s questions. Without creating awesome content you cannot take your blog to a level of awesomeness.
There are billions of blogs on the internet, so if you want to stand apart from the crowd, you need to create epic content.
Content will not just help you in filling your web-pages but also building trust and connection with your audience. Plus, it will also help in your SEO efforts as both go hand-in-hand.
Following are some other benefits and advantages of creating epic content:
- Increase brand awareness.
- Build more backlinks.
- Get more social engagements.
- Build trust and credibility.
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Another important thing which is important to become a successful blogger is hard work. Of course, it is the key to success, but only hard work is not enough.
Apart from hard work, you also need to have a purpose and right direction so that you can achieve all your goals. You must know whether your blogging efforts are going in the right path or not.
Even after putting in tons of hard work you are not getting results, then you need to identify and rectify your mistakes.
Ideally, you should be getting results within 3-5 months from the date when you started your blog.
Connect with other successful bloggers
Another important thing that will make you a successful blogger is your connection and relationship with other bloggers.
Your connection with bloggers can be vital for running a successful blog. A strong connection with bloggers will give insights and information about relevant things happening in the blogging industry.
It will also help you with SEO and getting social engagements.
Suppose, if you are looking for a backlink opportunity, then connection with bloggers will play a huge role. You can also try link-exchange with another blogger, provided that you both are in the same niche.
Tips for connecting with other bloggers;
- Follow them on social media.
- Do blogger outreach.
- Comment on your post.
- Share their blog post whenever needed.
- Build your own community
Successful bloggers leverage the power of community to increase their brand awareness, connect with audiences, increase sales and conversions and most importantly to build brand loyalty.
That’s why to become a successful blogger, you need to start building your own community or tribe.
Building a community and loyal fan base takes a lot of time and effort. That’s why gaining profit through your community should not be the only goal. There needs to be a mutual benefit for both the parties i.e. you and your community.
Learn the art of social media marketing
Once you have created a new blog, you feel like a sense of accomplishment. You feel like you are doing great work. But that’s not the case.
Once you have started your blog, you can’t just assume that readers will find a way to your blog on their own. You must leverage the power of social media to reach out to your target audience and increase the brand awareness of your blog.
As I earlier said that initial blogging days will be difficult. SEO takes time and you can’t depend on paid traffic every day because of budget constraints. This is where social media comes into play.
Social media will help you in free marketing and promotion of your blog.
With the help of social media platforms like Facebook, Twitter and Instagram, you can drive free traffic on your blog, generate leads, build a community and promote your blog.
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Build your personal brand
The other secret ingredient to becoming a successful blogger is to build your personal brand.
Personal branding helps you in creating your image as an expert or authoritative person in any particular field. It helps you in building your credibility and winning over the trust of your audience.
When you start building your personal brand, people will think of you as an expert.
Later on, you can initiate a connection with those people and make them part of your community.
- Become a T shape marketer
If you know the word T shaped marketer, let me give you a brief meaning about it. A T shape marketer is a person who is specialized in 3-4 domains of marketing.
A T-shape digital marketer may specialize in various types of digital marketing like SEO, SMM, SEM and PPC.
Looking at the dynamic nature and level of competition in blogging, it is utmost important for you to become a T-shape marketer. Being a T-shape marketer means you take care of all the marketing activities related to your blog.
Plus, it will also help you in creating award-winning marketing strategies and campaigns.
- Keep learning
While blogging gets competitive day by day, it is extremely important for you to keep learning new skills. No matter how successful a blogger you become, your thrust and eagerness to learn should never stop.
It is important for you to take out some time from your busy schedule and devote some time in learning new skills that will make you a better blogger. The more you learn, the better will be your ideas and thoughts.
In my opinion, you should enroll in a digital marketing courses in Mumbai that will help you in growing your blog as well as in learning.
- Stay updated
Blogging is dynamic in nature and constantly evolving.
Blogging in 2020 is completely different from what blogging used to be way back in the early 2000s.
Today, blogging has become more competitive, dynamic and of course more difficult. So, in order to become a successful blogger in 2020, you need to stay on your toes with the latest blogging trends and changes happening around.
Changes directly do not happen on the blog but rather on activities that determine the success of your blog.
SEO, which is a crucial factor in blogging may change from time to time. Changes in search engine algorithms, Google updates, link-building, ranking factors any many other things keep on changing continuously.
- Monetize your blog
In order to become a successful blogger, you surely need to make a handsome amount of cash through it. You have put tons of hardwork and effort in creating your blog, so there is nothing better than making cash out of it.
When it comes to site monetization, traffic is the basic requirement.
However, there are a lot of other ways to monetize your site even if it receives less traffic. Affiliate marketing is one such way that will help you in earning money through your blog with less traffic.
On the other hand, Google Adsense, sponsor post, paid guest post and links, display and native ads are the other ways through which you can monetize your site.
- Be consistent
Perseverance and consistency are the two important attributes that you need to become a successful blogger. You need to make a habit of churning out content on a regular basis to get results.
Most of the bloggers quit after a while because they lack consistency.
You need to think of blogging as a test match which requires the same amount of effort and hard work each day you play.
It is an obvious fact that you won’t get success quickly, so you need to put consistent effort each and every day.