It’s no secret that everyone looks to earn the best possible ROI (Return on Investment). Getting money’s worth is what both individuals and businesses look for to strengthen and achieve their goals.
ROI is termed as a key performance indicator (KPI) that determines the success of your strategy and the profitability of your investment. The better the ROI the better it will help you to make future business decisions.
When you invest in a website, naturally you look to earn the maximum ROI from it. A website is not meant for just building your profile and your business, but also for building your ROI.
Are you getting the ROI you look for from your website?
If ‘No’, then you can transform it into a reliable source of revenue by getting it professionally designed by iBrandox, an India-based leading digital marketing company in Gurgaon.
You May Ask – Why iBrandox?
With iBrandox, you will get a well-designed and functional website that reflects your company, your products/services, and finally, your brand; will have an uncluttered layout with a quality graphics look, and will be built to the highest of web standards
Such a website will also:
- Be well-optimized for mobile, and work well on any platform, improving not only the user experience of site visitors but also improving your SEO rankings.
- Have easy-to-find, and easily accessible contact and location, with multiple points of contact – mobile, email, social media, contact form, and a Google map.
- Clear calls-to-action, with an ‘ASK’ on each page. This will get users interested and revitalize them to act and react positively by making the call.
Once you have got such a website in place, then you can get iBrandox to:
- Use website analytics to help you identify key conversion metrics, measure and track them effectively. Analyzing and interpreting metrics like source of site traffic, bounce, and conversion rates, cost-per-conversion, number of visits and engagements, percentage of new sessions, etc, will give you an insight into what’s working effectively and what’s not. Where the performance is poor, appropriate optimization techniques can be used to elevate the performance of your website. This will not only improve your ROI but will also help save money in the long run.
- Optimize website content, by making it more interesting, informative, and easy-to-read, inclusive of quality images and responsive videos that offer the answers to the user’s queries effectively. Further, the content will include well-integrated relevant search phrases to make it more search-relevance to Google; and strong call-to-action (CTAs), to activate the users to react positively, and act by clicking the relevant button, or fill out the form. A well-optimized content will keep the site visitors positively engaged, and also lure them back time and again. When that’s achieved, you stand to benefit in the form of increased conversion rates which in turn will earn you more ROI.
- Optimize CTR, by measuring the number of people who clicked on your website and posts and read it, when compared to the number of people who viewed the link to your website and posts (for example, the landing page or email or advertisement), in total. Helping your website rank higher on search engines is good, but it is also important that people are actually clicking through to read your website content and posts. With iBrandox, you can get more people to click through and drive traffic to your website, in the form of more compelling short and crisp Meta descriptions and titles that will leave the users asking for more of them.
- Deliver quality Technical SEO that focuses on the backend of your website, and improves your site page speed, indexing, crawling, and more. iBrand0x can get the web pages to be technically set up and organized, in a way that will grow your organic traffic many times more in a short span of time.
- Facilitate internal linking. Getting quality backlinks is good but it is also important to cultivate internal links. By internal links, it means links to other pages on the website. iBrandox can help you acquire quality internal links by creating an internal linking structure that will have pillar and cluster pages link back and forth, thereby boosting your website’s credibility on Google, while at the same time, increasing the number of conversions.
Generally, customers are keen on knowing all about the organization behind the products and services that they like and buy repeatedly. A professionally designed website will explain your organization to them; why it exists; what it does and offers; and why it’s worth the investment of time and money.
An iBrandox designed website just does that, and also bolsters trust in your company and brand, enhances customer loyalty, and excites potential customers.
So, if you need help designing a professional-looking website that will help you earn ROI, remember iBrandox, a top-notch SEO marketing company in India.