Have you recently started an eCommerce business? Is your business already established in the eCommerce world? In both these cases, you cannot avoid increasing sales. One of the major targets of e-store owners is to increase sales rates. The increase in valuable traffic helps in driving more sales to your store. But, how do you raise the sales rate? One of the smartest ways to do it is to use CRM software.
Check out the best tips to increase your eCommerce sales with more traffic and leads in your store.
Target your loyal customers–
What thought comes to your mind when you encounter problems with business growth? You think that you have not enough customers. But, it is wrong. Before taking steps for customer acquisition, you need to increase the customer retention rate. Your loyal customers may add items to shopping carts regularly, and you will find an increasing revenue. On the contrary, new customers can make deals occasionally. Use your CRM to know the purchase history of your loyal customers. Implement a strategy for email marketing program-
It is another step where you can find the use of CRM to increase sales. You may need to send weekly newsletters to your subscribers. Moreover, your potential customers may also like to get useful information about your business. However, tastes, preferences, needs of those potential shoppers are different. Thus, you can rely on your CRM software to categorize them and personalize them. When you search for more information of Brainvire you will find that the it lets you integrate email marketing systems. It will be easy for you to send the relevant email to the right recipient.
Try to reduce the cart abandonment rate–
Lots of e-store owners claim that they have a high cart abandonment rate. You find your visitors adding products to their shopping carts. However, ultimately, they leave your store without making deals. There are some ways to convince them to buy products from your store.
For instance, you may add popups that tempt visitors to redeem a special offer in your eCommerce platform. Moreover, you may also send emails to those who have abandoned their shopping carts. Your email will remind them of the abandoned cart and it will redirect them to visit your store.
Add a live chat system–
New customers may not like to make a deal with a store that has no live chat system. Thus, implementing a live chat software is the most important step for your e-store. Let your customer representatives be active to interact with visitors who are using the real-time chat system.
Your store visitors are your potential customers, and they may have questions about the purchase process, refund policies, and any other issue. During the real-time interactions, you have a chance to convert them into customers.
The live chat option is one of the best additions to your digital store to connect your brand with potential shoppers.
Make your e-store easily navigable–
Simple navigation enables your potential customers to reach the menu easily and buy the desired products. It is better to link your eCommerce content to the top-level product categories of your menu. These categories may have multiple layers in their hierarchical structures. The most important thing is to get users to those categories. It enables them to reach the destination with a few clicks.
Display some icons proving your trustworthy–
No one likes to buy products from an unreliable website. Thus, one of the vital steps to draw visitors and increase sales is to ensure your website security. As shoppers may like to pay you with digital transactions, they are concerned about cyber security. There is a risk of credit card fraud in a website without any security feature. That is why you must prove your trustworthiness with security badges.
Integrate social media, like Instagram–
You may be familiar with the Instagram feature, like Shoppable Post. Thus, you can create an Instagram Business Profile and link it to the store.
Instagram has billions of active users, and thus, it can provide you with sales opportunities. You can take steps for visual branding of your e-store. Attractive product images will help you to draw the attention of Instagram followers. You may link those product images back your store’s product pages. Moreover, you can directly add an Instagram button to your eCommerce platform.
These are some sales tactics effective for your eCommerce store. Apply these tips and increase your eCommerce sales. Find higher revenues every month with these tactics. You may have already applied some strategies for your store. Thus, you can now identify the gaps and take the right measure.