Time equates to money. Remember, you don’t pay for things with money, but you do so with the time to earn it. And as a business owner, nothing can be more important than this finite resource. As much as possible, you want to optimize time to create more profits. Hence, you must utilize your time wisely to ensure business growth. Thankfully, you can use solutions like an online video editor to create promotional video ads in a matter of seconds.s You can try this tool to make a test video.
The name of the game now lies on social media. With over 5 billion people worldwide owning a mobile device with at least two social media apps, it would be a terrible waste if you don’t take advantage of this opportunity. Thus, you need to curate stunning social content to send marketing messages to the right audience. And thankfully, you don’t have to burn the midnight oil and break into a sweat to get that done. So here’s what you can do to make better social content without eating too much of your precious time.
Start with a Rock-Solid Plan
As the saying goes, failing to plan is planning to fail. Thus, if you want to conserve time while making stunning content for social media, you must start with the best-laid plans. This will keep you grounded and centered, so you don’t waste time second-guessing your decisions. For the best results, set SMART goals. What does that mean? You must set the following goals:
When your social media efforts are anchored on a solid purpose, you will not fall into the trap of posting aimlessly. Instead, you can utilize the right tools, like your online video editor, to make content that stands out amid all the noise on social media.
Work With the Right Audience in Mind
Though it is tempting to target everyone on your posts, this strategy will not serve its purpose. To illustrate, fishermen who cast their nets on a concentrated portion of the sea tend to catch more fish than those who just randomly set their nets while hoping for the best. So, if you want positive results in your social media campaigns, work smarter by targeting the right audience.
This means you can identify the right topics that resonate with your followers. For example, you can readily look for pre-designed themed templates in your online video editor and published ads in minutes. Consequently, you won’t waste time on strategies that don’t serve your purpose. Instead, you can focus your resources on ones that make an impact. Then, when you break down your audience, you will figure out these details:
- Social media platforms they are most active on
- Posting schedule that works best for the target
- The type of content they love, and you must publish
- Identify your brand’s voice
Always post content that speaks clearly to a well-defined audience. Though you may need to allot time researching audience personas, understanding their challenges, and figuring out what brand they love via social media, the rewards you will gain for the long haul are boundless. After all, this in-depth analysis will help you understand how to make your own social media presence more powerful.
Repurpose, Reuse, Recycle What’s in Your Arsenal
If you want to save time without sacrificing content quality:
- Take a look at your existing materials.
- Identify what topics have resonated well with your followers.
- Take a peek at which posts have gotten the most likes, comments, and shares.
After gathering data, you will have access to a wealth of information that you know already delivered quality results.
Hence from there, you can repurpose and reuse these successful themes. For example, you have a very popular blog article. You can turn this into a video using your online video editor. Since it created waves when you first posted it, you can expect the same results. Moreover, you can also use your online video editor as a collage maker. So go ahead and use existing blog articles or video content to make various eye-catching digital posters or virtual mood boards.
Alternatively, you can also try recycling old posts. For example, you’ve got a viral article that garnered tons of attention five years ago. You can try updating the content to freshen it up. Make it fit for the current year to make it relevant. Fine-tuning your old materials are perfectly acceptable just as long as you know what to do.
Take a Look at What Your Competition is Doing
Hey, won’t looking at my competitors waste my time? Of course not! This is what you call research, and the results you gather can help you create valuable social media content that creates an impact. In addition, knowing what your competitors are doing can help streamline your content strategy. And this is helpful because you won’t be wasting time testing to see what works and what doesn’t.
Instead, go ahead and take stock of what your competitors are up to. Then, compare with your company’s results. Find out which approaches have received the most engagements so you can take inspiration from them. Besides, there’s nothing wrong with using your competitors to provide you with a huge dose of motivation.
Leverage Technology to Save Time
One of the best things you can do if you are truly pressed for time is leverage technology. Tech’s existence makes your life easy and a lot less complicated. So go ahead and use them as you plan your posts on social media. For starters, use a keyword tool to help you identify which words work in your industry. This will save you time while helping you develop effective posts that assure good search engine results rankings. You can also:
- Use a content calendar to plan social media activities well.
- Schedule advanced posts to save time on logging on/off.
- Study metrics to see the most appropriate times when the audience is online.
- Use content creator tools like an online video editor to make your video production a breeze.
For example, your online video editor comes with an easy user interface that assures even newbies can make videos. Pick a template and spruce it up with music and effects with a click of the mouse. With the right tools in place, it’s as if you have an entire team backing you up. What’s not to love?