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How to make your online store look professional


8Themes shares his tips on how to make your ecommerce store look professional.

1 . Worth offering

 Make sure your product or service is actually quality, and worth offering!  

2.  Have a unique

selling point, something that makes you stand out from the rest of the crowd! Be it low prices, free delivery, or something else entirely.

3.   Offer more than simply your product or service — offer an experience

For example, offer a blog on how to use it, customer stories, community forums that customers can join and talk with each other about their experiences, etc. Be creative!

4. Be honest!

If you’re an online business, be open about who you are and where you’re located. If you can’t be transparent, at least provide an email address or social media account with information, so that customers can ask questions before buying if they feel the need to.

5.  Be available!

Keep your page updated with up-to-date products, stock levels, and prices.

6.  Be professional!

WordPress Themes provide High quality images, easy to read fonts, well written content – all of these help your customers relax and know that they’re dealing with a legitimate company.

7.  Showcase your team!

Customers like knowing who’s behind the product or service they’re buying into, and like to see who they’re buying from.

8.  Provide as many payment options as you can!

Credit cards, PayPal, Skrill, cash on delivery — all of these can help increase your conversion rate (number of people who want to buy compared with the number that actually do).

9.  Contact page!

Make it easy for customers to get in touch with you if they have any questions or problems.

10.  Catalogues

— provide a catalogue of your products and services, whether that be on your website or in a printed form! Video reviews are gaining popularity, too! Video reviews allow consumers to see the product from different angles which is very important.


11.  Be transparent!

Transparency breeds trust, which will help to keep your customers coming back time and again. If possible, provide independent reviews of your products/services on your website.

12. Be patient!

This is a tough one for people starting out — you want sales ASAP! But don’t give up if they don’t come.

13. Contact bloggers

and online magazines that could review your product, or provide exposure to it. This will help you get more traffic to your site, and possibly more sales too!

14. Timebox your updates.

Set yourself a deadline for updating the website — maybe every 2 months or once a quarter. If you don’t update often enough, customers will forget about you and not come back. But if you update too often, your website will look disorganised and like it’s becoming stale.

15. Run promotions!

Give discounts or free postage to draw people in. This is a tried and tested method of drawing extra traffic to your site — just be sure that the discount or free postage is worthwhile.


Try to add a personal touch to every email you send out! Emails from a real person will make customers feel more familiar with your business, and therefore more at ease when buying from you.

17.  Make the checkout process as painless as possible!

This means that it should be easy to find the product on your website, that the checkout process is simple to understand and fast, and that you honour all your policies (e.g. returns, shipping times, etc.).

18.  Be generous!

Offer free gifts with products, or give away some of your products for free (for example if bought in bulk). It’ll get people interested in what you have to offer.

19.  Give your customers a story!

This will help get them into the buying mood, and encourage repeat business. For example, offer discounts for returning customers or provide free international shipping if they spend above a certain amount.

20. Post videos

Post more videos on your website of yourself talking about the products and the company. It will help people feel more familiar with your business and show that you’re approachable!