Facebook is one of the largest social media platforms allowing over a million businesses to market themselves in the online stratosphere. It’s hard to say that there’s any business website which is actually not utilizing Facebook as a tool to reach their target market. It’s the single one place where everyone interacts & communicates. Hence, if you don’t have a business image on Facebook, then you’re lacking a great deal on securing some number crunching business opportunities.
That being said, Facebook as a standalone platform isn’t going to reward you enough. If you’ve a fan page of your business presence and even if you run campaigns on it everyday, it’s still not good enough.
If you really want to penetrate into your target market and make the most out of this platform, then Groups are your way in. Facebook Groups are present in two categories; Public & Private.
What are Facebook Groups?
As BigCommerce puts it, Facebook Groups are places on social media where a network of individuals can come together and share similar interests with each other. They can talk about narrow topics & conduct debates on broader topics. Discussions can be carried out on just about everything relevant to the group’s audience. Brands use Facebook Groups to create awareness and even sell their products/services.
It’s an indirect form of soft marketing which magnanimously works on a conscious & informed audience.
Are you a brand seeking to maximize your profit returns through Facebook Groups? Whether you’re just starting out with your Facebook marketing or you’ve a pre-established presence, here are some ways how you can make the most out of your Facebook Groups. Buckle up! You Got THIS!
Optimize Your Group’s Name & Description
Some people don’t want their online presence to be invite-only. In short, they don’t want to go totally private. If you’re one such business where you do not care much about privacy, then you may want to consider optimizing your Facebook Group’s name and description.
It’s because if your Facebook Group is well optimized on a relevant keyword using which your target market can search you, they will instantly see you appear in the Group Discovery section of Facebook.
For instance, if you’re running a group based on women’s shoes, you can consider a name like “Female Shoe Wears: The Best Manhattan Women Stylish & Luxurious Shoes.” Such names will not only compel your audience to join your group but will also help them decide what they should be purchasing from you.
Planning to create a Public group? Well here’s a bit of advice. Even if you’re creating a Public group, make sure to keep it Closed. In this way, you can decide who can be a part of your group.
After all, you don’t want a low quality audience finding its way to your Facebook group and trashing it.
Take Participation in Other Groups
Even if you’re planning to start out your own business group, we highly recommend that you join other groups related to your business niche first. Knowing what resonates with your target market will help you design your group posts and features in such a way that it will entice them to stay around and participate.
By going through niche-related groups, you can better understand your audience.
You will know what works, what are the challenges & how you can actually overcome them.
So when you launch your own Facebook Group, then you can take advantage of post formatting & other interactive features and a variety of other options. This way, you will move in the right direction.
Stay Consistent with Your Social Postings
Another great way to keep the ball rolling is to be consistent with your social posting.
For example, if you’re running an ecommerce store online, you can define days based on your goals.
- Monday – You can launch a Monday sales week
- Wednesday – You can talk about some of the most trendy products through animated video.
- Friday – You can launch weekend sales
Small practices such as the one above will keep your group alive and compel people to engage ever so often. Think about what kind of content will appeal to your audience and create social posts accordingly.
You can create various themes and test your response accordingly.
Attract More People Using Gated Content
Gated content not only promotes you as a legitimate business, but also ensures your business gets heard traditionally. However, there’s something you can do to promote your group further and that too, with the assistance of gated content. Do you have downloadable whitepapers or brochures? Introduce your Facebook Group link in them. You can add the link in other forms of content as well.
By doing so, you will encourage the audience to have a sneak peek of what’s happening in your brand. And people normally add themselves to groups when they are interested in your product.
So here’s another way you can maximize your Facebook Group’s exposure in the online world.
Facebook Groups have become the norm. We all get posts in our Live Feeds every day from a great many different groups. It’s either other people posting or the group owner himself! So make sure you start a group around your product/service and enable people to participate. Encourage your audience to share their own experiences with your brand. By doing so, you can easily promote them which in turn, will encourage them to promote your brand in their fan followings.