Home Graphics Interactive web design design vs. User experience design

Interactive web design design vs. User experience design

Website development

Interactive design focuses on the moments of your user’s direct and active engagement – one that involves tapping, clicking, dragging, typing, etc. – with your website. Meanwhile, user experience (UX) design has a wider perspective and considers even moments of passive use – like reading a text on your website’s page – to be interaction.

As such, interactive website design is a part of UX website design that aims at incentivizing and facilitating the moments of a user’s active engagement. Some UX professionals prefer to zero in on this aspect of UX design and hone to perfection the skills of implementing interaction patterns. At ScienceSoft, we always put such focused specialists on highly interactive web design projects to ensure the quality of interactive design.

Interactive design elements

Interactive design processes break every moment of interaction into 5 elements. Most of these elements apply to all types of interactions, but some can be optional at times. The user experience specialist’s job is to define what elements are necessary for each interaction instance to make it feel natural and seamless.

Here’s the list of all 5 elements:

  • Text – A text or a symbol that indicates the possibility of interaction and focuses on its expected results – not the action itself. Think a line ‘Play’ or a triangle symbol that signifies the same intention.
  • Visual Form – Some interactive elements, like buttons or fields for text input, should have distinctly visible margins to specify the interactive zone. You certainly don’t want your potential buyer to take pains in finding the input zone when they’re filling in a shipping address for their purchase, for instance.
  • Medium/Platform – With interactions requiring different actions on different devices, an interactive design expert should ensure that the choice of interaction-inducing actions is predictable on all platforms.
  • Time – Certain interactions require time for processing input data and your website should always keep users informed about the state of this data processing. Otherwise, users may consider the website unresponsive and leave without waiting for the result.
  • Feedback  To give a user the feeling of accomplishment, your website should present a clear result of any interaction. For instance, show the ‘Success!’ notice after a user shares an article from your website to social networks.

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The roles of each of these elements seem to be evident and choosing the necessary ones to assemble a smooth interaction flow appears to be a trivial task. Still, I’m sure that just like me, you’ve encountered plenty of web designs with broken interaction flows that puzzled you at one point or another or confused you enough to make you leave. The purpose of professional interactive website design is to avoid any confusion from the user’s side and eliminate all possible risks to your business.