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Newest Social Media Strategy for Marketing During Tough Time of Pandemic

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In this tough time of pandemic, when whole world is suffering & struggling for what they seek. It is so common for brands to get confused what they should write on their social media? No brand wants to dedicate their timeline only to covid posts. Not only that, but the old strategies for marketing to develop an image of brand in audience aren’t working.

Brands who are dwindling to find a new strategy that can strike their audience mind with the right tone will get their query resolved through this write-up. Here they will get a newest strategy to develop image of their brand in a head of audience through social media. It is a custom strategy that can work in the time of crisis.

In the time of crisis, use of social media is increasing rapidly. From the month of march Facebook has increased its uses from 70% according to the eMarketer. Not only Facebook but the apps like Snapchat, tik-tok also gained a lot of new users. People are using these apps to connect with their loved one, to get informed, to be entertained while sitting at home. This time is so convenient for the brands to build new image & for developing their old relationship with the audience.

Doesn’t matter if you are using social media for the first time for marketing or you are experienced, these steps will guide you built a new lasting online brand image for your organization. The steps are: –

Find Your Target Audience: – 

Target audience are the group of peoples organization needs to identify to appeal their product. It is one of the most important part of strategies regarding brand marketing on social media. With the help of it, organization find those customers who are willing to buy their product. To identify your ideal customers at the crucial time like this, you need to do: –

  • Get Basic Information – First the organization needs to find some details regarding their potential customers like their- age, gender, location, income, & interest. When you get all these information you need to ask yourself how you can use this to introduce your product to them.
  • Understand the Thoughts of the Customers – Understand what your customers are thinking right now at the time of pandemic. You need to wear your customers shoes & think what you will like at this struggling time. With the help of it you can estimate what you customer requires needs from you.
  • Take a Step-back – After finding all these information, you need to make a step back just like curry to zoom out your view. Keep al the information you got aside & find if there is new opportunity for you to share your product in a different way to the new peoples.

Forget About You & Focus on Them: –

Everyone knows business need money to live just like humans needs oxygen but at the time like this if the businessman man really wants to earn profit. He needs to put his customers first, even before the organization. May be it can cause some loss but it will definitely help business to grow in long term. Before the pandemic ROI is everything for the business but now ROI is important but the clicks, likes, & comments are much better when you customer is not willing to buy.

Explore New Platforms: –

At the time like this when everyone is at home & are can only be connected through social media. It makes right time for the businessman who wanted to explore new platform to present their product. To start exploring you can follow these guidelines: –

  • Make a video experimenting by putting new type of content. Doesn’t matter if it is professionally made or not. But it will be really helpful if any influencer give demo to the product.
  • Keep a close look on your competitor, comments, post, & the influencer of your field and work according to that.
  • Try some other platform like snapchat to built brand image for your product.
  • Use polls on Facebook & Instagram to find your customer preferences.

 

Be Ready for Uncertainties: –

This is the most crucial step for this brand new process of marketing on social media. At this crisis time an organization must be prepared for the worst. No one knows what future holds for organization. Everyone knows that someday this world will rise from the pandemic, but no one knows when. At the time like this if you are organization is already working like this, its great but if it isn’t this is the perfect time to get started.

These are the four steps of the newest brand strategy for marketing on social media during pandemic. With the help of these any organization can work to built their brand image in an online market.

At this time all the peoples are looking for the distraction to forget about pandemic & get some peace of mind they seek. And the social media platforms are working great for them. Businessman can use this time to get engaged with their customers & can also create an opportunity for today or future.

About the Author: –

Steve is the experienced strategist of market, who also provide online exam help to students living in UK. He works for the best assignment Help London service providers in UK. He is a professional in a field of marketing & help students to learn digital marketing to assist them for writing a great exam paper.