There are more than ever profitable ways to promote your local business online. You can do this through search engine optimization, local listing, pay per click advertising and email marketing. Customers are using the internet to search for local products and services. Guess who wins if your competitors have an internet presence and you don’t? SEO Company in Lucknow
Here are some key techniques to promote your business locally:
Listings in local directories and search engines
-> Google and Yahoo Pay Per Click Advertising
-> Email marketing
-> Search engine optimization
You can promote your local business online even if you don’t have a website. You can, for example, list your business and contact information on the Google and Yahoo local search engines. A listing is available for free on the most popular search engines in less than an hour. An interactive map will be included in your listing that customers can use to direct them directly to your front door.
Verizon’s Superpages.com accepts listings for free, as well as the local AOL version.
Don’t forget to include industry and regional directories. Many allow listings for free or charge a small fee. A web site is not required for most people.
Pay Per Klick Advertising
You can promote your web site through Pay Per Click (Google and Yahoo) if you have one. Pay Per Advertising allows you to bid on keywords that your potential customers might use when searching for something. A good example would be “Tacoma Wedding Photographer.” It all depends on how competitive the keyword is. Only pay if your prospect clicks on your text advertisement and visits your site. Performance advertising is where you only pay for the results of your ad.
PPC can be set up in under an hour. You decide the budget, which keywords you want to target, and what price per click you will pay. It is also possible to turn it off or on in an individual instance. PPC is more profitable than traditional offline advertising.
Search Engine Optimization. Get Free Traffic
Search engine optimization is for those who like to take on challenges. SEO refers to the ability of optimizing your website for high search rankings. You can get a steady stream of targeted, free search engine traffic if you optimize your website properly. Although it takes effort and time, the results can help you take your business to new heights.
SEO is a difficult task if you sell nationally. It can be quite easy for a local business to rank for terms related to your business and area. (ex. (ex. Richmond Wedding Photographer).
Local Email Marketing
Email is another powerful marketing tool. You can communicate with prospects and existing customers for virtually nothing. Email is a great way to convert prospects into customers. Email can increase your customer’s lifetime value by alerting them about upcoming sales or promotions.
Email communication is so powerful, it’s hard to believe that only a few people use it to promote local businesses. Listen up! Start collecting email addresses from your customers today. I guarantee that they will be happy to join your mailing list. We all want to be kept informed about special deals and bargains.
Your local business’ future will hinge on the internet. 25% of online searches are local. Your customers search online for local products and services. The internet is the best resource. This is the right time to position your business to reap the benefits.