SEO stands for Search Engine Optimization. It is a digital marketing practice used to enhance your website so that it would rank higher in the search results. The act affects the visibility of your website or web page in the unpaid results on any search engine. It focuses on improving your organic ranking and is an essential part of any digital marketing strategy.
SEO can be leveraged to help you drive more traffic, sales, and leads for your business, ultimately affecting the revenue generated and the profit gained. All major digital marketing firms prioritise SEO and place it as an essential service to ensure a noticeable online presence. RepIndia, a leading digital marketing firm, has one of the SEO services Dubai. A result oriented team promises fast results and experienced SEO experts taking your website to new levels!
The ranking of your webpage on Google is determined by Google’s Algorithm. Although Google has never revealed how this algorithm works, SEO experts across the world have concluded the important factors that help in high ranking of webpages. These factors in Goggle algorithm can be divided into two main categories: On-page SEO and Off-page SEO
On-page SEO factors: On-page factors play an important role in getting you a higher search ranking. These factors include all those aspects that can influence from within your website, such as your site speed, crawlable for search engines, absence of dead links, original content, structured data and secured website. The content and graphics need to be well structured, well-read, creative and informative to attract the crowd and keep them hooked. All of these together contribute in making a good website that would rank well online.
Off-page SEO factors: Off-page SEO factors include backlinks (links from other websites), social media presence and activity, marketing strategies and campaigns that run outside your website. Since these are not entirely in your control, managing off-page SEO factors can be a bit challenging. One of the most important part of off-page SEO activities is the number and quality of backlinks that connect to your website and webpages. The more in number these links are and the better quality of the external sites is, the higher your position would be on Google search results. Another factor that influences off-page SEO is the niche of your business and its competition online. It has been seen that some niches are harder to rank than others. The competitiveness of your business and market also influences how you rank on search results.
At RepIndia, you experience a holistic approach towards SEO. The perfect amalgamation of on-page and off-page SEO, RepIndia ensures that all pillars of an excellent and result oriented SEO are taken into consideration when devising the marketing strategy.