Search engines are programmed to track content published on the internet that is really useful to the user. And the best-ranked content is those with captivating text, depth of ideas, and images that complement the paragraphs.
1 – Do not Copy Content from Other Sites:
It’s no use planning to write something if, after all, you’re just going to copy what other sites have already done. This is considered plagiarism.
As a result, search engines understand that you are not making an effort to stand out from the content already available on the internet.
The result is a penalty on the overall rankings of your website or domain. Thus, all pages on your site, especially those keywords that you want to rank well, drop in position drastically. same happens with total traffic (the number of visits and hits organically) and also the amount of conversions (transactions or product sales).
It is practically impossible to think and create content that has not yet been published on the web. Thinking of something 100% original and that has never been written before is almost a waste of time.
What you can do is create another approach, creative writing and develop your content in an even more useful way for the user.
Remember the quality content tips and semantic terms? They are of utmost importance in this part. That way you can find contextual words and expressions that explain exactly what you want to describe in your own way.
And even if another site has done something very similar, at least you’ve avoided using the same words.
2 – Hierarchize the Contents:
To rank is to delimit the importance of something in relation to another. The most important of them appears before the others and receives a greater prominence. That’s basically what you need to do with the content you publish.
In addition to making the user’s reading easier and more objective, this SEO technique makes search engines find your content by organizing your text. Thus, they will recommend your page as the one that best represents the solution for the searched keywords.
Initially, what you should do is define an outline with the information you want to cover in the content. And, from there, rank them in headers (headings) with titles and subtitles according to the importance you want to give them. It’s like a skeleton from most important to least important.
The hierarchy structure in content published on the internet is:
H1 (Heading 1). It is the title of the page. It has the highest priority and this is where you should do your best to capture the reader’s attention.
H2 (Heading 2). These are the subheads you create to break the theme of your content into topics.
H3 (Heading 3). These are the subtitles of H2. They should be used to add extra information to topics you define.
H4 (Heading 4), H5 (Heading 5)…. Work like the H3. They further delimit the complementary information of a content.
3 – Place Keywords in the Indicated Places:
Defining the keywords, synonyms and semantic terms for a page or content you want to rank is just one of the steps you need to take to reach the top positions.
The sequel to this task is to know exactly where to place the keywords you’ve chosen. This is how you’ll let Google crawlers know how well optimized your page is. And it is from here that it will appear as a content suggestion for internet users.
Briefly, you need to put keywords in (na), when they fit and as naturally as Possible:
Title (H1). It is the main title of the page or its content.
Subtitle (H2). It’s the subhead of some subtopic you want to write in your content. This occurrence must be at least once. Do not repeat this process on other H2s, as this practice is considered harmful to search engines.
Throughout the content. Distribute the chosen keyword for your content. But don’t overdo it. The socket must have a balanced count and free from cramming vices. And remember: use synonyms and semantic terms to complement your ideas.
Meta description. It’s a description you create for your content that appears in search results explaining what your page is about. See the example below from WebLink’s Website Hosting page.
4 – Create a Friendly URL:
One of the ways that search engines crawl pages and identify the intent of their content is by URL.
Therefore, you need to facilitate this scan and make it as explicit as possible so that the robots can point to the search results which pages are most suitable.
Because of that, don’t overdo the composition of your URL. Some features that make a URL optimized for search engines are:
- Be short and easy to interpret;
- Contain the keyword you want to rank;
- Reference its content and title;
- Have only one subdomain;
- No special characters or unusual symbols
5 – Optimize Your Images:
Google also crawls pages and content through the images you place on them. Therefore, you need to optimize all the images of your project online.
Search engines still cannot understand exactly what a photo shows. So, you need to use some supporting text to let them know what the content of these images is.
All you need to do is create a description for these images. This description is made:
In the image filename. This is how you will call the image file. Something like SEO-tips. In addition to referring to the content you are creating, consider including something that is also contextualized to the page you placed that image on.
In the alternate text setting. Also known as ALT Text, it’s like a caption for the photo. Regardless of the name you give to the image file, the caption ensures that search engines find the image by its description and by its approximation to the content in which it is inserted.
6 – Get Back links to Your Domain:
Back links are links that point from your website to other pages and from other pages to your website. This is one of the main factors that influence the ranking of a page with Google.
That’s because search engines understand that if a page or content is linked from many sites, it is likely to be extremely useful to the user.
Thus, a referenced domain often becomes relevant, gains authority and rises to the first pages of search engines.
There are a few ways to get back links to your website. Some strategies you can use are:
Produce Quality Content. Regardless of the subject you are going to address on your website, make sure it is complete, that helps the reader to solve a problem and that it has real relevance on the internet. Don’t put unnecessary content and never copy text from other websites and blogs.
Produce Guest Posts. Guest posts are posts that you make as a guest author on other websites and blogs. Offer your content with strategically placed links to other portals. Likewise, receive third-party posts in a friendly exchange of favors practice.
Write Editorials. These contents are intended to promote a brand, service or product. The texts are more commercial, and you can partner with other sites to publish your content with specific links on other pages. Thus, you earn back links.
Comment on Other Blogs:
Blogs often have a space for you to leave a comment on the subject posted by a third party. You can leave a reply and, in it, a link to content on your website. But only do this if it makes sense or if the link you want to leave has to do with the content of the page visited. Otherwise, your page may be penalized.
11 – Make Internal and External Links
Also, do not neglect internal and external links on the pages and contents of your website. These two strategies combine to act as a kind of nurturing and strengthening good SEO practices within their own domain. Something searchers love.
Basically, these links tell search engines which pages to prioritize for the best ranking and that you are also careful about supporting information shared in your publications.
That is, you gain authority and relevance organically simply by making your pages even friendlier and more useful to users, visitors and customers.
Internal Linking – It is when you link content and pages to each other within the same domain. For example, a post on your blog will be linked to another post on your blog as well. Or a promotion page linked within a blog post about the topic you are writing or promoting.
External Linking – It is when you link external domains on the pages and contents of your website. Most of the time, these are consolidated pages and sites with relevant information that helps to corroborate what you are posting at that moment. It could be a report with updated data, some impactful news or even a Wikipedia article.
12 – Have a Responsive and Fast Website
Two other SEO tips that help to rank a page in search engines are having a responsive website that also loads quickly.
A responsive website is one that adjusts to any type of screen resolution. That is, the elements of a page are reorganized so that all its content can be read on any type of device, screen and by any user.
In addition, a site that loads quickly avoids frustration and annoyance for the user, who doesn’t want to be kept waiting to access content of interest. And, the less this wait, the more interested a user will be and the more time he tends to spend on a site.
The idea behind these two factors is to improve the user’s browsing experience, whether on a desktop, mobile device or handheld device. After all, nobody likes to waste time on the internet and everyone is looking for useful and quality information on the net.
Test your Website’s Compatibility with Mobile Devices and a Load Speed Test of it right now. With the results, you’ll have an exact idea of which pages or elements you need to optimize for better rankings on Google.
Tools for Using and Mastering SEO
SEO tips also include a number of tools you can use to further optimize and improve your site’s page rankings.
And for not much, the SEO tips we’ve shown above are useful if you don’t have an idea how to use them in your day-to-day work.
So, below are 4 suggestions for tools that will help you get the best Google rankings.
Understanding what SEO is and how to apply the techniques correctly is what can make the difference between your site being on the first or tenth page of search engine results.
With these 12 SEO tips, you are able to start working on the future of your online project. The path is very difficult and competitive: don’t give up and bet on optimized and quality content to achieve your success on the internet.