SEO Tips to Put Your Site at the Top of Search Engines
In this article, you will learn SEO Tips and strategies you can perform to improve your site’s ranking and get to the top of search engine results.
What is SEO and what is it for?
SEO is the acronym for Search Engine Optimization which, in Portuguese, means Optimization for Search Engines. This practice is a set of techniques and settings that you can apply to your website so that it is seen more fondly by search engines, such as Google.
With SEO techniques applied correctly, it is possible to optimize websites and achieve the best positions in search engines. And even organically, which is the one in which you don’t need to spend on advertising to be featured.
This optimization can be done in different ways. It can be within the text itself, in your website settings and even in the way images are inserted and named in the contents.
The more optimized a website is, the more likely it is to appear on the first page of search engine results. And that’s exactly what you’ll want to gain more traffic, sell more and be a referral on the network.
In short, SEO practices can be divided into:
On-Page SEO. Are those applied INSIDE the pages of your website. It can be in the content you publish, in featured pages (like landing pages, for example), in the loading time of the site and also in the optimization of the language code in which it runs.
Off-Page SEO. They are those applied OUTSIDE your website pages. These are basically the links you use to reference other sites and the links from other sites that reference yours.
Why is SEO Important to Your Online Business?
Anyone on the internet wants to be seen and remembered as a reference in any field. A well-optimized website for SEO ensures that it is shown and recommended in search results.
Now, let’s consider a hypothetical situation where you have a website about imported sneakers. And that, monthly, about 50 thousand people search on Google for the terms “imported shoes”. For more about the Blogging you can continue here
Considering that your website is among the first results shown in the search, the chances of receiving more traffic and selling more increase exponentially. And isn’t that exactly the kind of success you want for your business?
A study of organic clicks even shows that the 1st place in search results on Google receives 21% of all clicks from internet users. The 2nd gets 10% and the 3rd gets 7%.
SEO Tips: 12 Tasks to Apply to Your Site by 2020:
How to put my site on top of Google is one of the most common questions for those who are starting their journey on the internet.
The answer is that, knowing the user’s search intention and optimizing the pages according to keywords, in addition to producing quality content, it is possible to reach the best positions in search engines.
But what exactly do you need SEO to do? Below, we’ve broken down 12 SEO tips that you can implement today in your online project.
1 – Think about User Search Intent:
The first step is to understand how your user or target audience searches for the terms most used in relation to your business. And, from this point, prepare a listing with appropriate keywords to be found through searches for these same keywords.
Going back to the idea that you have a website about imported sneakers, it’s no use wanting to appear in search results in content with keywords about miracle diets, imported perfumes or diet chocolates. Your business just doesn’t relate to these terms.
2 – Define Long Tail Keywords:
Once you have a list of keywords about the subjects you want to write about or products you want to sell, the ideal is to choose to use long tail keywords.
The term “long tail” refers to keywords formed by three or more words, which end up forming a short sentence. For example, we have the long tail keyword cheap website hosting.
In other words, internet users who search Google for the terms cheap website hosting will find WebLink as a service recommendation with more attractive prices than other providers.
From the user’s point of view, the search is segmented and much more specialized. So they end up finding exactly what they want. And it’s Google’s own algorithm that defines which page or content suggestions best serve the purpose of the user’s search intent.
Therefore, using long tail keywords is a big plus. Instead of using generic keywords, where the competition for the best positions is much greater, the long-tailed ones better represent the intention of your business to the user and increase your chances of ranking with more specific terms, where the competition is much smaller.
3 – Use Synonyms and Words with Similar Semantics:
After defining the keywords that will guide the positioning of pages and content on your site, also use synonyms and secondary keywords with semantics similar to the main ones. These are two SEO tips that help a lot in ranking in search engines.
The purpose of this is that Google evaluates the way you enter keywords, semantics and page context to rank what content is really relevant to the user. Therefore, use and abuse this practice. But know that it is necessary to make everything as natural as possible.
For example, let’s say you have content about the best games of 2018. So some of the suggestions for semantic and contextual terms that you can use are:
best electronic games of 2018;
games released in 2018 that you need to play;
the games that stood out the most last year;
list of most outstanding games in 2018.
4 – Write Quality Content:
A quality content is one that answers the user’s questions according to the research intentions with the keywords chosen by him. This is one of the SEO techniques that most influence the placement of a page in search engines.
Writing relevant content means that you must produce a text that delivers a quick and effective solution for anyone who has some kind of problem on the internet. It can be a tutorial, an informative guide, or a step-by-step guide on how to fix something.