Social media has evidently influenced almost everyone, an online presence can be found anywhere within several platforms to choose from. Such an influence and presence are justified though, social media offers several ways to promote and advertise your event while being a channel to bring exciting content, registration, and boost engagement for your virtual event. Whether you want to develop a trend or spread the word around of your virtual events, social media is the way to go which is why it is significant to understand the core concept behind marketing in social media in order to boost participation and engagement. Here are 7 different ways to make your next virtual event go viral.
Tips for Social Media Marketing:
Developing working relationships with Influencers
Influencers are one of the most assured ways of attaining a gathered audience in a diverse manner. Several different communities and groups can be approached by working with different influencers. Ask them to promote your event in their livestreams, posts, or event stories on their social media such as Twitter, Instagram, and Facebook. You may also provide the influencers you are working with rewards apart from monetary benefits such as coupons, shout-outs, and even recognition in your event. Even small-time influencers have an active set of audience which can be leveraged, instead of bifurcating influencer on the basis of their gathered audience (which should be a factor of consideration) emphasize on the sector and category of influencer which compliments with your virtual event the best.
it is significant to understand and implement a proper strategy of posting content on your social media regarding your event. take a step back and instead of bombing the social media with related posts plan and strategize. Make your post grow in popularity and not just in number. Plan to make your posts more effective by including speaker updates, promotions, sponsorships, banners, and insights related to your virtual event. Essentially try to develop an overall solution for your social media with proper planning for creating, posting, publishing, and promoting your virtual event.
Think and pick a Social Media Platform
There are loads of social media platforms to choose from in the market right now, though every platform may have a particular set of users and area of expertise it is important to understand which platform provides the right set of promotion toolset for your event. A synergy is recommended in the orientation of your social media and your event. Some examples of social media platforms which leverage Twitter, Instagram, Pinterest, LinkedIn, Facebook, and YouTube.
Undoubtedly advertisements play a crucial role in spreading the word around. Social media platforms offer paid advertisements which make your posts and updates appear on the user’s feed thus making them aware about advancements related to your event. You may opt for different types of payment options such as pay per click, per impression etc. Know how and when to make your advertisement, ensure you have multiple formats of advertisements ready to go for diversification.
hashtags are a great way to spread awareness related to your event and also helps in interacting with your audience while simultaneously encouraging them to share their memories and opinions using the hashtags on their personal social media. Come up with an exciting and relevant hashtag that can be related to your event format and with your audience. Your hashtags will become the source of interaction and discussion for your attendees, you may also promote your hashtags via social media campaigns such as promotion emails or even in your advertisements.
Create and leverage social media groups
Social media platforms such as Facebook now allows the organisations to create discussion groups which can be used by the host to add their attendees and potential audience and have interaction sessions with them. LinkedIn also offers such groups, use this groups feature to engage with your audience and provide them with exclusive stuff to make them feel included in the event. Once the event concludes you may use the same group to ask for feedback and have conversation with your attendees, directly!
Keep your Page Updated
As the event host or organiser it is your responsibility to keep your profiles on social media updated. Apart from regular posts and updates regarding your event it is also significant for your attendees to know the current scenario of your organisation such as- name changes, important dates, new hashtags, and content management. Essentially the ‘about’ of your organisation must always be up-to-date.
Let your imagination flow and be creative on your social media, make attractive posts which the users may not normally witness. Initiatives like these will boost your online presence while simultaneously making your organisation prone towards exposure to a new set of audience.
Over to You
It is blatantly clear that social media has become an inevitable part of modern life, which is true for events and organisations as well. Social media platforms offer an interactive set of tools and a means to connect with the world and meet your potential attendees all around the globe. By keeping the content relevant and relatable not only to your event but also to your attendees you may attain a large audience who are willing to witness your content. When hosting a virtual event, it is important to promote and advertise your event to spread the world around and gain maximum audience participation, however in order for this to happen you need to invest some time in marketing to get the buzz going, the above-mentioned article cover 7 different social media marketing tips that will help you to get the word spreading and will help you engage your audience in an interactive and exciting manner such as hashtags and social media groups. As the event organisers it is your responsibility to keep your audience updated as well and you may leverage social media marketing tools to do just the same while also engaging them and attaining a wider audience by developing healthy working relationships with social media influencers. Essentially social media platforms offer tools, mediums, and presence which you can not only leverage but also develop new audiences.