Trends change along with lifestyle change. So for a profitable business, it is essential to inculcate some trends in the video conferencing business. Learn those significant trends with this blog that will shape your business
Let’s be honest. With the increasing innovation in technology, we all are expecting our conventional methods to change into something more interesting. For example, students are hoping for smart-classes than the typical white or green board teaching. And it doesn’t stop with the students as this trend and requirement have also spread to the corporate world. The communication channel does not include just phone calls and face-to-face meetings.
People are expecting more channels that would increase productivity without having to trade time. That’s when the doors to video conferencing communication opened, and the video conferencing app like Zoom flourished incredibly. Another aspect to its success turned out to be the lockdown period when people were practically house arrested by the governments of different countries. Though it was a sudden surge, it definitely changed in many ways the idea and perception people had towards video conferencing by increasing the potential by 300% in just a couple of months.
“Now, reports project that the video conferencing industry will be worth the US $20 billion by 2024. 87% of employees nod their heads to this new technology, as they could connect with their colleagues better than expected. Also, research suggests that by the end of 2021, 30% of people will choose remote work multiple times per week”.
So, in every way, video conferencing is the right industry for any entrepreneurs to start their business or venture. Coming up are the few prominent points that could showcase the trends that will be adopted in the upcoming years, signifying phenomenal growth.
Divergence from in-person meetings
As video conferencing is increasing, in-person meetings will decline considerably. For companies, this will allow them to depart from the traditional way of holding conferences and tends to increase the collaboration with colleagues. They can move away from infrastructure, and they can collaborate with people who are working from another side of the world. Geographical barriers can no longer be on the list of reasons for the cancellation of meetings.
Importance to user experience
Video conferencing or any other communication tool can never be expected to fulfill the requirements of the user if it is tech-savvy. Therefore, in the upcoming years, the user experience will be necessary, and organizations will take care that the employees can join in the meeting quickly. Meetings so far have been conducted while entering meeting IDs and passwords, but it can be seen as a perception of time wastage. So it is believed that browser-based platforms will replace these, as letting participants download the application can decline in popularity.
Though there might be enterprises shifting from infrastructure to web-based video conferencing, to change as a mass to the video conferencing, it takes enriching features’ inclusion in the software. Those features are the key players in driving business growth and in increasing efficiency with their intuitive nature. Apart from living transcription, video clipping, screen sharing, etc., many are now paying heed to the protection and privacy of data. To avoid any misuse and fraud, the providers are investing higher to bring out innovative ways like multi-factor authentication and even intrusion-detection systems.
Inclusion of AI and machine learning
Video conferencing cannot be effective without high-quality audio. Realizing this, many organizations are investing in artificial intelligence and machine learning to ensure the highest audio-visual levels. Specifically, these two algorithms are programmed to find out the background noises and to filter them out to avoid any disturbances and to promote the clarity of audio. It, in turn, fosters productivity and communication in the meetings held.
Voice will be given more importance
Just like we saw in the earlier point, the voice will play a significant role in the video conferencing, though the video quality is also not a thing to trade-off. Though it is being appreciated, there are many attempts going on to bring the natural essence that will replicate the in-person interactions. The quality of the video will advance to 4K video meetings and Ultra high definition screens. Nonetheless, researches show that when there is an event of poor quality of the video, users will turn off their cameras and opt for voice-only chats. It signifies how vital is the audio channel and the strong performance requirement.
Trends keep changing every day, every month, and every year, but what’s important is how the businesses align themselves to it. One must take all the market trends and come up with a better idea or feature that will be promising to the users. Moreover, if a video conferencing platform contains something unique from other similar softwares, then that’s all it is needed, to attract the users and thereby the revenue.
White-label zoom clone lets anyone integrate the most modern features and yet launch the app with utmost agility. Many app development companies offer these solutions that are readily integrable and launchable. So, it’s up to the entrepreneurs to bring into being the successful product.