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The Basic Guide for Guest Posting in 2021

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SEO Kitchener

People often ask us the following question: What’s the difference between a guest post and a regular blog post? What makes it unique from a typical blog post? A guest post is a piece of writing that is published on another blogger’s site. When you make a “post” on your own blog, you are a ” posting,” but when you write on someone else’s blog, you are “guest posting.” For a variety of reasons, such as having your brand recognised or appearing in branded search query results, guest articles are useful reputation marketing strategies. The majority of individuals, on the other hand, utilise them to insert backlinks. But, as we’ll see later in this essay, guest articles are misused.

You should be aware of the following rules while writing guest articles. There is a lot of information on this topic on the internet, and we’ve provided links to a few excellent sites at the bottom of this page.

Guest Post Writer

A guest post may be written by almost anybody, but only a select few are capable of writing one that goes viral. In general, you can’t “make” a post become viral. It does not, however, have to become viral. To create traffic and link juice over time, it just has to be useful, on-topic, and well-written.

An excellent guest post is relevant, on-topic, and of varying lengths. The majority of guest articles are between 500 and 1000 words long, although other experts, like Neil Patel, believe they should be considerably longer. It’s closer to 2500 words. According to data, having more content on your website increases your chances of ranking high in Google results. Check this post on SEO enabled posts for a comprehensive review of how to create a post for both humans and search engines.

Add Relevant Links

There is an option to incorporate a link to one of these articles inside each of these articles. Let’s pretend these are the URLs of three good online results you’d want to promote. One is your own website, while the other two are existing favourable articles about your company that appear high in search results but aren’t quite high enough.

People, on the other hand, don’t simply want to link to your websites. They also wish to cite additional authorities. The reader will benefit from outbound connections to other sites such as the best llama shears, the best time of year to shear, where to purchase a nice llama, and so on.

Quantity of the Links

If they aren’t significant, put zero next links. However, if the links are relevant and useful to the content, you must provide the appropriate amount of links, which is not a fixed quantity. “Will a link help the piece?” is the query. If it doesn’t, don’t include it, even if it’s a link to your own content. As you’ll see in the last paragraph of this essay, quality matters.

However, if you still require a rule of thumb, one link from a guest post should be included in every 500 words. As a result, a 1000-word guest article could probably manage two or three links. Even if your guest article is fantastic, having too many links may make it seem spammy. Remember, it’s about the reader, not your linking requirements.

Paid Guest Post Guide

Paid guest posting has spawned an entire industry. An SEO guest post writer may create hundreds of pieces on a variety of topics for distribution on a variety of websites under numerous identities. However, if Google utilizes stylometry to identify that author across many sites, it may then determine which sites are likely selling links in guest articles. This is one of the ways we believe Google’s Penguin update from 2012 employs.

So, if you’re going to utilize guest articles for SEO, avoid sites that do it on a frequent basis, if not all of the time. Because Google’s Penguin algorithm change happens in real time, you’ll pay money but the links won’t count. No one, not even Google, and definitely not the individual who paid for the link, will tell you the link isn’t transmitting authority.

Nofollow Backlinks

How many bloggers use the nofollow property on outbound links will be fascinating to watch. Why? Because adding rel-nofollow to outbound links takes away a lot of the motivation for individuals to submit content to a site as a guest writer. Some individuals just want to spread the message, but we’ve found that the overwhelming majority of people who contribute to blogs do it in the hopes of receiving a link.