Content Marketing is marketing today in any form that we come across. It is about creating & distributing content in different forms. The foremost motive to generate content is to create awareness amongst the target audience Content plays an important role when it comes to marketing.
Earlier, there were times only traditional marketing were probably used there were no such thing as content marketing. Since the world has evolved now content marketing works so well with time and is showing a lot of positive responses.
There are so many ways the content has been produced onto so many online platforms and the audience is going gaga over them. And how creative is the content, that the creativity is just stuck at mind & the eye? The good news is the world is developing.
For an instance- There are product ads that have been showcased on different social media platforms by the influencers were as per the target audiences. Like the skincare products been showcased with the tutorial and how cool is that plus there is a discount as well mentioned and what else does your target audience need. As you see with such offers and discounts the target audiences increases.
Various ways of content marketing have been on the lead nowadays, as you see there’s Instagram live video, online shopping portals of any product or appliances, Reels option, IGTV, Titoki, etc.
They always say that the communication of a brand should reach far beyond so that it reaches out to your target audience and you get to know the outcome of your brand, how is it doing? How many responses and so on?
Let us gauge some types of content marketing to know more-
Types of Content Marketing
1. Social Media Content Marketing
According to the resources, there are 3.5 million users today who use social media to interact with different users which helps us more to understand, to invest in social media platforms. It is easy to share content on various platforms.
2 Infographic Content Marketing
Infographic content marketing is mostly used to communicate a message, to present data & communicate your content.
3. Blog Content Marketing
Blogs are the most effective way of content marketing today as you see there are blogs on every social media platform today.
4. Video Content Marketing
Video content speaks very powerfully nowadays and everybody loves to watch some sort of video online perhaps, video content marketing would play 1000 times better than anything.
Here are 6 ways to develop a content marketing strategy
Here are ways to develop a content marketing strategy –
1. Research on your competitors-
A great way to start while using a content marketing strategy is to look at your competitors. Understand what keywords are your competitors are using can clue you that maybe what areas are you lacking.
2. Customer mapping-
customers mapping help solve problems for your customers at every point they interact with your brand and that’s an invaluable tool improving your overall customer experience here. You get an idea of what content you can create there’s awareness stage, consideration stage & decision stage. Jot down your ideal client avatar so that you have a crystal-clear mind.
3. Iron out your content type-
Now there is content which dep and varies from person to person there are likes & dislikes involved in it so it depends like some people like a blog post, video content, podcast episodes it’s very important to have a content type outlined and then specify what frequency
4. Measure your progress-
So, it’s important to track that how many of your target audience is viewing or clicking on your social media, how many are reading the newsletter, the number of traffic increasing on your website, it basically allows going track the progress.
5. Brainstorm content ideas-
Now there are plenty of ideas going around in the market and a lot of them are trending up to it. Brainstorming of ideas is to generate numerous ideas but out of the box, something very quirky & unique, for this process is to do a lot of research and take out something to create it better.
6. Strong keyword game-
So, while doing some research moreover one needs to figure out what keywords are actually in demand. A lot of people have searched them compared to other keywords. Google keyword finder could be very useful for this.
Content Marketing is the key success now as the digital world is growing rapidly & so is the PR companies like Public Media Solution has developed over time with their content marketing services.