If you run a digital agency and don’t provide SEO services, the truth is that you are missing out on more revenue. Although adding SEO services to your digital offerings comes with expenses, reselling SEO allows you to bypass those expenses and expand your business. SEO reselling is whereby your agency partners with a white label SEO provider, allowing you to provide SEO services under your brand. Still, the other company does the SEO work behind the scenes. Partnering with a reputable white label SEO reselling provider can change the game and take your agency to the next level. Here is how.

Take advantage of available SEO resources.

SEO can be demanding and requires resources and skills that your in-house team may not have. It can also be challenging to learn SEO from scratch, hire experienced employees and manage them to carry out these services. It also requires much experience to carry out effective and successful SEO marketing campaigns, especially when you haven’t been in the industry.

Luckily, SEO reselling allows you to take advantage of the available resources that a white label SEO provider has. As an SEO reseller, you can provide quality SEO services under your brand, thanks to the many SEO resources of your white label SEO provider.

It is a low-risk business expansion opportunity.

If you have the money, you can opt to start SEO from scratch, hire an in-house team and manage it to deliver the services. But what if your clients are not as receptive to the services as you expected? In that case, you would lose a lot of money before establishing yourself in the competitive SEO industry.

On the other hand, reselling see is a low-risk expansion opportunity. Providing additional services and increasing your revenue without the associated costs is one of the reasons many companies partner with white label SEO providers. In addition, you only have to pay your white label SEO partner a percentage of your income.

It increases your revenue.

Suppose you have an existing clientele who need SEO services to boost their online presence, and you don’t provide such services. In that case, you would have to refer them to another company. But SEO reselling is an excellent upselling opportunity for existing clients. 

Rather than sending them away, you can outsource these SEO services from a white label SEO provider and sell them to your clients under your brand. That way, you retain your clients while earning more revenue thanks to SEO reselling services.

It is a more cost-effective solution.

Seo requires more than the skills and a team. You have to invest in expensive software and other resources that can be costly for you to provide SEO services. In contrast, it is more cost-effective for your company to purchase an agency-level subscription and resell SEO services without buying and maintaining the resources. Reselling SEO services help your agency realize the economies of scale you can pass to clients and retain more.

The bottom line

SEO reselling is a cost-effective way to boost your revenue and a low-risk business expansion opportunity.