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The idea that CRM is an independent part of the business and does not have anything to do with marketing is far from the truth. Customer relationship management indirectly powers marketing automation. We are here … Read More
The idea that CRM is an independent part of the business and does not have anything to do with marketing is far from the truth. Customer relationship management indirectly powers marketing automation. We are here to explain the relationship between online marketing and CRM.
CRM is a product that is delivered in the form of a subscription. The Software as a Service (SaaS) model is renewed whenever necessary by the CRM consultancy London and it acts as a data resource for the sales team allowing them to segment, organize and target new clients.
Whereas online marketing is a part of the marketing strategy and requires planning and implementation. The purpose of it is to create awareness, establish credibility and convert sales through various social media platforms, websites, and advertisements.
Online Marketing without CRM
It is very much possible to use one tool without the other however, it will affect the overall performance of your business. If there is no CRM system then all the leads you generate from online marketing might not be utilized. Tracking them through spreadsheets, notes, and emails is not as efficient as using a CRM tool.
CRM without Online Marketing
A business that operates without a concrete online marketing plan can still use CRM. They might be exploring other channels for lead generation and use them with the software to boost sales. However, any CRM consultancy London will tell you they are operating with a handicap because their other sources of leads will eventually exhaust themselves.
Combining the Two
Then some companies have both an online marketing strategy and a CRM system in place but are using both of them as standalone tools. Connecting the CRM to the online marketing campaigns helps distribute leads to the sales team on time.
The contact form on websites can be synced with the software with the help of a CRM consultancy London. The sales inquiries can be promptly handled by the sales staff to convert interested parties into clients.
The modern CRM software has many features that allow you to capture leads from the website and social media pages. This is called ‘lead capturing’ and it gives an overview of how to increase engagement and reel in more interested parties.
You can connect your online marketing strategies to the CRM software through a marketing automation system too. Connecting both of them in whichever way possible will give your sales team a chance to see larger ROI and set you up for success.