Home Blogging The Ultimate Guide to an Effective Guest Blogging Strategy in 2021

The Ultimate Guide to an Effective Guest Blogging Strategy in 2021


The popularity of guest blogging has been growing over the past few years, still, businesses underrated this practice as they have scant knowledge about this. This is one of the effective ways by which you can make a scintillating future for your online business. Just a single guest post on your website or blog can strikingly boost your website traffic and will uplift your brand value. Gregory Ciotti used guest blogging to acquire over 36000 new email subscribers, while Brian Harris used a guest post to jumpstart a business that now earns him more than $15000 each month. Many reputed seo company in ahmedabad also encourage and accept guest blogs from the writers.

In this article, we are going to discuss what is guest blogging, its benefits, and how you can create an effective guest blogging strategy in 2021.

What is guest posting or guest blogging?

Guest blogging is an act of creating convincing and appealing content and then publishing them on various other websites. In a guest posting, you can merely choose the content, but you need to make it interesting and captivating. Because then only you can get a plethora of web traffic for your online business.

The top 4 benefits of guest blogging

Let’s take a look at the benefits of this powerful guest blogging.

1. Build relationships in your niche


Guest posting encourages you in building relationships with other relevant bloggers from your niche. This is beneficial if you are a novice writer.


2. Improves your ranking and brand awareness

Guest posting can uplift your rank in search engines. For this, you need to find relevant bloggers who have plenty of experiences in your niche. They can include links to your blog within the articles you publish on their websites.

3. Establish authority

If you have written well-structured and properly researched guest posts for established brands, you get the chance to offer unique insights in a fresh voice that reverberates with their readers. People who enjoy the post would love to click on your author’s bio and visit your site. Thus, you will also get relevant traffic for your online business.

4. Shorten sales cycle

Instead of waiting for leads to find your website/blog, you can use guest blogging to approach them. Guest blogs on trusted sites give you a stage to present your brand message and value propositions in front of your audience. This accelerates the customer journey for your products and services.

Guest blogging strategy Know your goal

After knowing your goals, you can only create an effective guest blogging strategy. The typical goals for a guest blogging strategy include,

  • Drive traffic to a specific landing page to enhance leads and sales 
  • Building brand awareness
  • Improve SEO ranking
  • Positioning yourself as an expert
  • enhancing email subscriber numbers

Find sites that accept guest posts

By using Google, you can find sites that accept guest posts on the topics you want to write about. By analysing your inbound links (from where they are coming), you can also find sites that accept guest posts. Use SEMrush and check domain analytics and backlinks to get information about the sites.

Make a connection with the site owner

Before approaching the site owner for a guest posting, make a connection with him/her. Follow them on various social media sites and understand what types of content they are posting on the blog/site. Read their content thoroughly for a few weeks and then, pitch for a guest blogging.

Choose an astonishing topic

Once you have understood your target sites and their niches, you need to find a topic to pitch. You can add value by

  • Responding to what’s on the site
  • Offering additional information on a particular topic
  • Writing a new topic that will connect the audience

Make your pitch

While approaching a guest blogging avoid generic guest posting pitches. Always create customized pitches for each site owner. Use the site owner’s name and include a title in your pitch.

Create content

Once your pitch is accepted, you need to create astonishing content based on the selected topic. Properly use keywords, images, and follow the guidelines for guest blogging for that particular site.

Be responsive

If you are responsive, the blog/website owners will be happy. They will accept your content or will suggest ways to improve it further. This moves you even closer to achieving your goals for your guest blogging strategy.

Promote your content

You can promote guest blogging content via the same channels you used to promote your own content. You can share it on social media channels and ask your followers to visit, comment and share.

Track success

If you want how your guest blogging strategy is working, you need to measure success by using some analytics tools. By using Google Analytics, you can check how your content is bringing more traffic to your landing page.

Now, you have adequate information regarding how to create an effective guest blogging strategy in 2021.

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