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Things to consider before hiring a logo designer

Logo designs are one important part of branding, you cannot have one full-fledged brand if you have a lousy and poor logo. You want your logo to be presented everywhere, can you let a poorly … Read More

logo designer

Logo designs are one important part of branding, you cannot have one full-fledged brand if you have a lousy and poor logo. You want your logo to be presented everywhere, can you let a poorly crafted logo be your brand recognition? No, right? So why hire amateurs for this job and put your brand’s reputation in jeopardy. In the current digital age when it is almost impossible to run a brand without a great logo, loops play a huge role in the overall marketing strategy of the organization. 

Nevertheless, there is no denying the fact that every good logo needs the organization to look for a great and effortless logo designer first and it is undoubtedly one of the most important things to do in the initial stage. If you are looking for some kickass designers to renew your brand reputation and give your brand brand-new recognition then there is no one better than the Ingenious Guru in the current era. They know how to get the job done and they bring in the out-of-box creative ideas. 

However, there are a few things that you MUST consider before hiring a graphic designer for your organization and do not put your brand reputation in jeopardy.

Have a look at their portfolio

You cannot really hire someone without looking at their samples first. It would not be wrong of them if they give you a lousy and poor logo for your brand. When you begin searching whether the logo designer you are looking for is worth it not. Their portfolio would speak of their work and their expertise.

If the designer does not have any public portfolio, then you should ask them for it, any logo designer that has been in the market for a longer time should have a proposal. The portfolio tells a lot about the person and his/ her expertise. Trust me as much as you can lie on your resume, it is next to impossible to lie on your portfolio. It is what it is.

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See if they are creative

Creativity is something that you cannot teach, it is something in-built. However, if you see a potential of creativity, you must give them room to show and grove their creativity. No matter how raw their ideas are, you can pitch in your ideas, and together you can make a new creative logo. Trust me, twos are always better than ones. Here you have an option to choose the one that goes with your brand the best. 

Think about what can you do differently, how can your brand stand apart in the market? Your logo plays a huge part in doing that. However, there must be one thing that you should be clear about, your logos MUST send the message across. What is the point of having a logo if it cannot communicate your message to the audience? You need something strong, conventional, and conversational that can create a buzz in the market.

Consider your expectations

The business owner plays a huge role in deciding what designs can work for your brand. After all, no one else knows the kind of business you have unlike you do so definitely they know what kind of logo would go the best with your brand. Therefore, you must be clear about your instructions and expectations.

If your instructions are not clear, you are creating a problem for your own self. People do not generally give much importance to giving information to the designers. They give them a blank canvas and expect them to bring something out of the box and color the canvas with its creativity. However, you must know when you do not give them clear instructions, do not expect the designer to do the whole job for you. Unless you do not really have any idea about how your logo should look like then it’s okay to be so incomplete with the details.

Explain your target customers 

Your target customers play a huge role in deciding the kind of logo that you want your brand to be. Apart from this, you must also have a clear understanding of the wants and desires of the customers and you can bring in something that can hit the target market. Various talented logo designers have a bit of marketing expertise mainly as it pertains to logos and how they can be used. 

The designers know what colors to be used and what message can they communicate, what colors work perfectly in order for the message to go perfectly in the audience. The more designer is aware of your brand, the better idea, and designer they can come with. Therefore, it is better if you provide them with all the necessary details.

Personality matters

As much as you do not want to believe this, your personality matters a lot while you are communicating your requirements to the designer. Your logo creates your brand personality, be sure you are doing your best to get the best of the personality. You need to stay in touch with the designers and make sure you are communicating all your ideas and coming back and forth with them. 

Do not go for the ones who appear good on paper only, go for the ones who are passionate and easy to work with. Their attitude towards work, attention to detail matters a lot in this case. Make sure you are getting a feel for your designer’s personality from the messages and communication that you both exchange. If you think that is not enough, we would suggest it is better to have a virtual meeting with them. 

 

If nothing works out for you, trust the creative logo designing services of the Ingenious Guru, trust me when I say this, they are the best!

Author: admin