In this online digital age, it is clear that businesses must available over the World Wide Web. The online world is now in everyone’s pocket.
One of the most important success strategies is that you’re dealing with the right customers by using video content today. After all, 60% worldwide population prefers to watch online videos than television, so make sure that you’re connected with this type of audience.
In this blog, we will discuss 3 reasons why attractive closed captioning services are important in media and why your organization needs them.
The aim of using closed caption services is to improve the accessibility of media content especially for those living with disabilities and those viewers with hearing issues.
When we survey at global level, around 5% population is suffering from hearing problems, and if your video not have closed captions, it may reduce or rule out their motive to engage with your content.
Easy for non-English speakers to watch
The internet is the only source that contributed importantly to connecting media from across the globe. So, there is a higher possibility that your audiences in your geographic address might be non-native English speakers.
With the help of captioning or transcription service, you may easily and efficiently include closed captioning in your media video. It helps your brand meet more customers as well as hit markets that you’ll have never dreamed of.
The popularity of online video is booming
Social media is played an extremely important role in increasing the popularity of online videos. As you may see 82% of Twitter users consume video content on the platform and 45% of all people watch more than an hour of Facebook or YouTube video a week with the caption.
Closed captioning ensures that they are still able to understand the content and may make it smooth for content on a marketing platform to notice customers’ responses.