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Tips to Create Great 3D Architectural Renderings

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Architectural 3D renderings have become an increasingly popular tool for architects to show clients what a finished project would look like, in a more realistic way than using scale models or artists’ drawings. But for an architectural rendering to be successful, it must be as photorealistic as possible.

Here are some tips on how to achieve a higher level of realism in your renderings.

1. Bevel its edges. Even on man-made objects there are no perfectly sharp edges. By beveling your edges with a chamfer tool in your rendering software, you not only make your rendering look more realistic, but you also bring out more detail by allowing the edges to capture reflections from your light source photorealistic architectural rendering.

2. Do not use colors that are 100% black or white. To show that an object has volume, it must have areas that are highlighted and shaded using halftones for contrast. If you have a virtual material that is totally black, your model will look flat because the differences between the shaded areas and the midtones will not be visible. The same happens with a completely white model, except that in this case it is the differences between the midtones and the light areas that are not visible.

3. Use background blur or depth of field effects in your 3D architectural renderings, as a certain amount of blurring is something that is associated with real life photographs to indicate movement. Depth effects can be applied during actual rendering, or they can be added in post-production using the lens blur and z depth pass functions.

4. Use specular maps. These maps add more realism to your renderings by telling the rendering engine which parts should have high brightness (specularity) and which parts should be more diffuse. But you can also use specular maps to render objects that are supposed to have a smooth finish, such as ceramic, by highlighting naturally occurring irregularities such as dents and scratches.

5. Use area shadows. When you are rendering exterior renderings, you need to keep in mind what time of day it is supposed to be in order to be able to reflect it in the shadows that are being cast. For example, if it is supposed to be morning, the shadows should be soft and not very sharp. On the other hand, at noon, the shadows are sharp. The type of lighting you are using in your rendering is something you should also consider; for example, sunlight creates softer shadows compared to artificial lighting, which can cast a sharper shadow.

6. Add some dirt and clutter to the image. In real life, even things that are supposed to be new are not pristine and will have some blemishes. So, add these details to your renderings, like little cracks. Or when making a room, keep it from looking too clutter-free by adding some messy details, like a few scattered objects.

7. Include skewness. In nature, things are never completely symmetrical. So once you’re finishing your 3D architectural renderings, add some asymmetric variation to make them look more realistic.

It is everywhere. Movies, video games, and even advertising have it. They are 3D images and they are becoming the new industry standard. Many industries are using this technology, but real estate agents especially are crying out for 3D architectural rendering services. They are an impressive and influential tool to use on a website.

There are many forms that 3D architectural rendering services can take and many different uses. Some agents prefer simpler formats for printed materials, while others go to great lengths and use every weapon in their arsenal to “wow” buyers and sellers with technological advancements. Each approach has its own merits, but the importance of utilizing this important advance in visual imaging technology cannot be argued.

Visual images are vital to a strong marketing campaign. Whether you are targeting mass mailings or postcards, your images need to be clean, sharp, and only of the best quality. After all, you are counting on this image to show the buyer or investor what they will get for their money. If a photo is not an option at this stage, a beautifully created image will be all you will have to communicate the features and benefits of a property. You better have a good image.

Great images can come from modern technology or classic craftsmanship. A hand-drawn image is still a beautiful creation.

However, the forefront of the field is focused on 3D architectural rendering services.

The traditional approach would use a floor plan to show the buyer a space and how the rooms relate to each other. However, there are limits to the imagination of most buyers and simple floor plans may lack detail. Interactive floor plans, on the other hand, lack few details.

An interactive floor plan looks a lot like a standard floor plan at first glance, but it also has “hotspots” that dot your rooms. Each access point is linked to a photograph, slideshow, or perspective representation of that particular point in the room. It’s like being able to stand on the actual property site and see the room opening up in front of you.

Virtual staging is another way that 3D architectural rendering services can help an agent communicate with a potential client. It can be difficult to imagine the purpose of a room if it is empty, especially if you are not there to walk around and feel the space.

The virtual staging fills the room with furniture without having to buy or rent a single piece.

The graphic artist fills the room virtually, using computer graphics, thus producing a room that communicates his purpose in the home. A room could even be arranged virtually in different styles to attract different buyers. It is a tool that many agents will love to use.