Skyrocket Social media is a terrific medium to market your brand. With millions of daily active users, Instagram is one of the best social media platforms to promote business on. The best thing about Instagram is that it’s a visual platform. That means you can promote your business through pictures and videos. You can show off the products and services you offer as creatively and attractively as possible. With over 1 billion monthly active users, it’s a hotbed of opportunity for brands and businesses. However, there is a lot more to Instagram than just posting a picture.
Here are five tips you can use for marketing your brand on Instagram:
Know your audience
Sharing content that resonates with your audience is the core principle of any social media marketing strategy, and it applies to Instagram as well. With the infinite number of marketing strategies and channels available today, it’s easy to get lost in the mix. There are so many options that you can quickly get distracted from your core focus: providing value to your target audience.
When you do this, you’re left with scattered efforts across multiple platforms with no real results to speak of. Knowing your audience helps you narrow down what you need to focus on and where. To put it simply, it guides everything else you do. So how do you determine exactly who makes up your target audience? Let’s take a look at some factors you should consider:
- Age range
- Geographic location
- Purchase history
- Shopping habits and preferences
- Interests and hobbies
Furthermore, it’s also important that you pay attention to analytics so that you can refine your strategy as needed. By doing this, you’ll be able to maximise your engagement and enjoy more success with your marketing efforts on Instagram.
Use high-quality content for IG marketing
Since Instagram only allows you to place a link in your bio, the content you post from your account has to be great. People should be so intrigued by what you post that they head over to your website immediately.
The first step is to make sure you’re posting content that fits the current vibe of your brand. Do you have a personality already established on social media? If so, stick with it. Are you trying something new and different? Keep up with those changes. Sticking with one voice and one style will help your marketing efforts tremendously, as it will help people identify your brand and understand who exactly they’re following.
There are many tools freely available in the market to help you create quality content for your IG account. Furthermore, one can always use an Instagram video editor to create and edit Instagram posts. An Instagram video editor provides you with the tools and resources like stock images, audio clips, and pre-made templates to curate the best content for posts and stories.
Now that you’ve taken the time to make sure your Instagram account is set up for success, it’s time to look at what you can do to grow your account. While posting high-quality content is a great start, there are several other elements that you should be paying close attention to if you want your Instagram marketing campaigns to be successful.
One of those elements is hashtags. Hashtags are incredibly powerful on Instagram and can help you get more exposure for your business and increase the engagement for your content. Hashtags are great for getting your content in front of new people who might be interested in what you have to offer. They help categorise and organise content, which makes it easier for users to find posts that interest them.
Include hashtags in your posts so that when people search for specific words or phrases, they will be able to find your content easily. Try to use hashtags that are relevant to your brand or industry and also include popular hashtags that are associated with your target audience. You should also create a branded hashtag as this will make it easier for people to locate your posts.
Engage with your followers
If you’ve been struggling to get your Instagram marketing off the ground, it might be time to up your engagement. A strong Instagram strategy focuses on engagement as much as it does on posting great content. It’s important to build a relationship with your followers so that they stay keen on what you share.
It’s also important for your business because if you’re not engaging with your audience, you’re missing out on potential sales by not generating interest or excitement about what you offer. The simple act of engaging with your followers can be the difference between a struggling Instagram presence and a thriving one.
You need to interact with your audience by liking and commenting on their photos and responding when they comment on yours. You also need to follow people relevant to your brand’s identity and message. Furthermore, by doing so, they will feel appreciated, and it helps to build relationships between you and the people who follow you.
Take advantage of user-generated content
One of the most critical aspects of success on Instagram is using user-generated content. The power of word-of-mouth marketing is second to none, and content created by a real customer is more likely to generate interest in your brand than any curated content you create.
It’s an incredibly effective strategy for boosting engagement and driving sales. According to Olapic, 70% of consumers are more likely to purchase after seeing product recommendations from friends, and 70% of millennials say that UGC has helped them make a purchasing decision.
The best way to start taking advantage of UGC and curating user-generated content on Instagram is to encourage your audience to post it and then use those posts in your marketing material.
Instagram is one of the fastest-growing platforms for business marketing. It’s a place where you can connect with your target audience and start engaging them at a whole new level. As more and more people realise how useful Instagram can be as a marketing platform, it’s going to attract even more users. There are already billions of photos shared per day on the network, which means your business can get in on the action. These 5 marketing tips will definitely help you kickstart your Instagram marketing journey!