Importance of local SEO for dentists
Local SEO strategy for dentists allows your clinic to take benefit from increased visibility within the adjacent areas. This is necessary nowadays because after searching for local dental clinics on Google, 72% of patients will visit a clinic within five miles of their location. That turns to high traffic for the website as well as the physical location of the clinic.
With less competition for rankings because of the geographic criteria, local SEO for dentists show results faster than standard SEO does, making it the best SEO strategy for dentists.
This article aims to shed some light on the activities that make up a standard result-oriented local SEO strategy for dentists, one that will drive actual leads and results in profitable results.
The following mentioned are the top 3 reasons to develop a local SEO for dentists that improves the dental visibility on the search engines, attracts actual and potential patients and provides profitable results.
3 Reasons why Dentists should invest in Local SEO
1. Google is considered as the trending Yellow Pages
Increasingly, patients are using a search engine to find out the local clinics on their mobiles and laptops. According to Google search, it is evident from the below-listed statistics:
- 20% of search queries are for local clinics
- 40% of mobiles searches are for local clinics
- 97% of customers search is for local clinics online
2. Free Traffic
There is an increased chance of getting free traffic and actual leads if dentists are ranked at the top of Google. SEO is genuinely one of the ideal marketing tools that dentists can make for their dental practice.
3. Quick Results
People believe that it can take 6 to 12 months to gain Google rankings on the first page of the search results, but in the local markets, results usually come faster. Most of the dentists are not following SEO strategies. As a result, it’s not unusual to gain the local rankings on the first page of the Google search results within 30 days.
Top 3 trends of Dental SEO strategy
3 major trends will make a difference to the
. Keeping all these things in mind will enable dentists to put techniques and methods now to position themselves in local search into the future.
Search engines remain increasingly trendy. Where these SEO techniques for dentists once looked at things such as keyword density for ranking on search engine pages, the trend is now towards contextualizing in user searches.
Where SERPs once spit out the Meta titles and Meta descriptions in a long list, they now comprise features such as paid advertising links, news boxes, videos, images and featured snippets in reaction to a search query. Google has developed its ability to distinguish in natural language searches and will continue to do so as it emphasizes more on the customer journey than only on words.
Dentists should use the insights to reexamine the related keywords and make changes to the website’s titles, images, filenames and other major parts of the website like Google My Business Listings.
The quality of the page content is another aspect of this search. About SEO for dentists, this trend means that it will no longer be sufficient to claim to be a professional or expert in the dentist aspect, dentists need to validate it through quality content to win on SERPs.
Thus, start a blog related to dentistry or refines the one that is already published on the website. Blogs are no more optional, particularly for aspects like dentistry. Enter it more often with quality content that showcases the skills and expertise of a dentist’s practice. Use the keywords along with long-tail keywords and phrases that it noted in the keyword research.
The complete SEO strategy has gone mobile that’s where users are. Time which is spent on mobiles phones exceeded the time spent on TV. Of huge importance to an SEO strategy for dentists, mobile devices are being used frequently for voice searches. Moreover, mobile voice searches are three times more likely to have a local emphasis as compared to text searches.
The best and ideal practices and future trends in this article will help to position the dental services in the local area on the top of the search result pages. With the list of keywords, one can optimize for local search and lay a basis to take benefit from upcoming trends of SEO. With a little more effort, one can come up with increased searches to the clinic’s website and ultimately more patients through the doors of the dental clinic.