The world has come down pretty hard on vaping in the last five years or so, which is unfortunate because there are so many vapers around the country that not only enjoy it but elevate it to an art form.
Hardcore cloud chasers aren’t just in it for a quick throat kit. These are the guys and girls that customize their own mods with sub-ohm coils and bigger tanks, capable of producing intensely, massive clouds and heady hits.
Regulation isn’t going to interfere with their passion one bit, but if you’re in the business of selling vape products, it might interfere with you.
This is why vaping SEO services will likely become even more important in 2022.
Why Organic Growth Is the Future of Vaping
Lawmakers aren’t the only ones with the vaping industry lined up in their sights. Search engines and social media platforms (see below) do too. This makes paid search strategies like promoted social media and PPC ads nearly impossible to orchestrate.
Google flat out refuses to allow certain merchants to create AdWords campaigns if those merchants are advertising (or deal in) so-called “restricted” industries. In their eyes, demand is irrelevant. They put a lid on goods such as knives, firearms, tobacco, and in some instances, vaping and e-cigarette products.
But your users are still there, and they still perform global searches for vape products. You just need to pursue an organic digital marketing strategy – like vaping SEO services – that aligns with their search intent.
An organic approach will give your vaping business the ability to literally sidestep the restrictions, potentially showing up right at the top of page one, despite Google’s best efforts to keep you down.
Vaping SEO Services
In contrast to PPC, in which vaping websites bid on keywords so that their ads will display at the tops of the SERPs, vaping SEO services will optimize a vape shop’s website for a variety of target keywords that will enable it to rank effectively in the organic search results – the ones that populate beneath the PPC and other promoted ads.
But it’s not just that simple. A dedicated vaping SEO strategy will optimize your online vape shop for much more than just keyword density. It will improve site structure, potentially boosting site speed and security, and improve the overall user experience. A comprehensive SEO campaign will also engage in link building to further bolster your referral traffic, resulting in even higher organic traffic.
Organic Social Media Management and Content Marketing
There are two other strategies you can pursue in order to improve your organic presence, supporting a more visible online presence overall. These are content marketing and organic social media marketing initiatives.
If you deliver content that attracts and holds the attention of your potential customers, you will see big increases in traffic and in organic rankings, corresponding to time on page and other user behavior metrics. Content marketing is one of the single most effective ways to connect with customers and attract new ones, and the best part is that it directly supports search engine optimization.
As far as social media marketing is concerned, social media platforms may also (read, will) likely restrict your ability to promote ads for vaping products.
However, for the most part, you may still be able to create an account, create content, push it organically, and connect with customers. Social media megaliths may censor your ads, but they (so far) haven’t been very successful in hampering organic growth, even among accounts that sell “restricted” goods. The customers speak, and they listen, whether it’s begrudgingly or not
Strategic Vaping SEO Services and Advice from the Professionals
Not sure how to go about generating greater organic clout among vaping markets? Work with the best among the best SEO agencies, Genius eCommerce (GeniusEcommerce.com). You can start with an SEO audit that will give you actionable insights for success.
Get in touch with them today – you still have time to gear up before 2022.