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What are the Essentials of Pre-Built Websites?

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Introduction

In the past website making was a demanding as well costly task because it could be done by professionals only. However, things have changed now. With the help of pre-built websites, setting up a website has become easy and simple. However, despite the presence of readymade tools, plug-ins, and loaded themes, there are few essential components which these pre-built websites must possess. This blog provides detailed information of essential components of a website. Let’s take a look.

Website/web Page Elements

The essential elements of a webpage include the overall structure of the page, domain, compatible website builders, content type and its presentation, element properties, and general theme of the page. The detailed account of these website elements is as below:

1.      Page Structure:

Broadly speaking, the page structure caters to the way information is presented on a webpage. A webpage comprises of various categories of information which are shown on a webpage. While some of this information remains consistent in all web-pages of a website, the type of content or information varies in different pages. However, almost every web structure has following elements.
  1. Page Headers
At the top of every webpage, page headers are included which have almost the same function as home page has. Because of their significance and functionality, they are kept prominent. The header is included to associate brand identity with various web-pages. This means regardless of their technical source (such as jsp, .net, php/Perl, etc) if a webpage has a particular header, it will be perceived as the part of that specific website.
  • Home link
A site or organization logo is placed in the upper left corner of each page to act as shortcut for home page. In case you decide not to use logo or graphic header, there must be a home icon or button in the mentioned place because majority users expect a home button at the top left corner.
  • Global navigation
This element allows user to have direct access to those links which they might need to browse. Normally, these links are provided at the header, spread horizontally for a quicker access and usability. The recommended way is to use them with html list of links, in css style. Global navigation can also be provided using tabs. Styling an html list with css creates tab-graphic around global navigation links. This makes usage of navigation easy and simply. You can also implement a two-tiered navigation scheme using tabs. With this feature, an alternate link is given under the selected tab.
  • Breadcrumb navigation
Breadcrumb is a highly popular feature for elaborate websites, which implement various layers of content organization. Ideally they are placed in the header, just like Google. However, integrating breadcrumbs just above the main page content is also quite popular.
  • Search
Elaborate websites, which comprise of dozens of web-pages, include a search button for easy access of the required content. Most of the times, it is placed in the upper right area of the header. This search bar is for doing simple search i-e using a word a phrase. For complex search, such as the one which includes filters, or offers more choices and controls , the search bar can be placed in the scan columns.
  • Online shopping cart
If your website deals in sales of a product or service, the shopping cart is added on top right of the header. It is a tradition which has been kept since the first time it was ever used by Amazon. And now, it has become a fixed spot for featuring shopping cart.
  • Advertisements
Websites which thrive on advertisements reserve a section above other header components for displaying ad-banners. Like shopping cart, this area has also become fixed spot for ads. It is so well rooted in users’ mind that they will directly look at the space above header to find advertisements. The psyche behind reserving this space for ads lies in ‘banner blindness’, which means that visitors tend to ignore this area as they contain advertisements. So if you are not featuring any ads, it is pretty much alright.
  • Scan columns
For every website, it is important to subdivide the page into various sections. Each section has its own function. Useful resources such as navigational links and other peripheral elements are housed on the column at the edge of a page, mostly at the left side of web-page. Scan columns are also inevitable because useful information such as web search boxes and contact information is placed in this section of the website. Regardless of the side of web-page you choose as scan column, it is inevitable to include this element in any kind of website because there should be consistent and dedicated space for useful information.
  • Contact information
This element provides the information about real world of the website. It acts as a link between a user and the company responsible for a site. Contact information breathes credibility into a website because the users know at the back of their mind that someone has got their back in case anything goes wrong.
  1. The content area
The main section of a web-page on which the owners of the website place their content is the area in middle below header. Web content can be in a variety of forms such as text, videos, audios, photos, etc. In order to be clear, it is important to include following elements on each webpage.
  1. Page titles- they clearly guide a user what the page is about. Every web-page must have a clear and prominent name at the top.
  2. Breadcrumb navigation- for easy and accessible navigation, breadcrumbs must be placed at the top of the content area.
  3. Jump-to-top links- If the page is lengthy, these links save the users from scrolling up, because they can quickly go to the beginning of the page.
  4. Dates- In some pages, especially those related to news and other current matters, it is critically important to include date and time of last ‘update’. In news, magazine, or other utility websites, the timestamp or publication date appears at the top of the page.
  5. Page footers
As the name suggests, this section is housed at the bottom of each page. Typically this section is about legal matters such as the responsible party, copyright statement, contact information or support, any legal partners, or ‘about us’ link.

2.      Website Add-ons

For pre-built WordPress websites, there are nine essential add-ons which you must have. Each of these performs a different kind of functionality. Let’s take a look which features you need to have in a website, and which add-ons can provide that.
  1. SEO
It has become one of the most important features of modern websites because a website’s success is determined by organic traffic it receives.  SEO is used for improving the ranking of website and to drive more organic traffic to your website. For Ready to Go WordPress websites, you can use Yoast SEO plug-in to make SEO easy and simple. Using this plug-in, you can also analyzes content’s quality for engaging visitors and retaining their attention.
  • Backup
On average, almost 30,000 websites are hacked on a daily basis. Other than getting hacked, a website might stop working due to any small error. Therefore, creating a backup of your website is critically important for every business.  Website backup plug-in are there for you if it is hacked, or faces any compatibility issue, or if you want to build a new website. Some plug-ins are really efficient as they not only create the backup of website, but also help integration with cloud storage to further protect your backup.
  • Image optimization
A website contains a wide range of content. Heavy content, such as high resolution images and videos, can slow down the website loading. More than 50% of the average webpage is taken up by images, such as logo and banners. Image optimization plug-in makes a site load faster by optimizing every graphic to take up lesser space. Some efficient add-ons use a cloud-based system to enhance your website speed. They can make your website more responsive by auto-detecting the screen size, and resizing images to fit the screen.
  • Social Media Integration
Without social media presence, no business can thrive. While setting up a website, it is essential component to include social media presence so as to make your business more accessible and interactive. With the help of plug-in such as Revive Old Post, you can benefit from the power of social media to receive more traffic on your website. They can also automatically post your new and old content on Twitter, Instagram, and Facebook.
  • Speed enhancing plug-in
WordPress websites can take a longer time in loading due to heavy content on the web-pages. Research indicates that you will lose half your visitors if the website takes longer than three seconds to load. Plug-ins such as WP Rocket helps speed up your website because of their powerful caching solutions. Research suggests that speed enhancing plug-ins can decrease page load times by 63%.
  • Page Builders
In case you don’t want to ready-made designs or themes offered by pre-built WordPress websites, you have the liberty to create custom pages. Using page builders, original designs can be produced with ease and convenience. One highly popular plug-in for page building is Elementor which allows novices and non-tech people to make elegant background overlays, hover effects, and animations like professionals.
  • Form Creation
A wide range of plug-ins and add-ons are available to assist you in designing sophisticated forms. You don’t have to be an aficionado to create contact forms, feedback forms, login forms, and other kinds of forms. With graphic interface, you can create rich forms using simple drag and drop options. Otter: Gutenberg functionality can be highly improved using this plugin.
  • Redirection
Another essential add-on is redirection which allows you to set up redirections within your website. This could be used for analyzing valuable data because of its ability of data record-keeping, and tracking of error 404 on your site.
  • Additional Features
With the help of other plug-ins you can further enrich the pre-build WordPress website. Calenders, timers, maps, captcha, price-evaluators and many other features can be added using add-ons available at WordPress, or plug-ins.

3.      Website design Elements

Let’s take a look at some of the essential elements which pre-built website’s design must have and allow the user to improvise. Layout Design Modern businesses focus a great deal on the website design. Simple and clean website layouts are popular these days because they don’t distract visitors. Using too many loud colors, cluttered banners, overwhelming animations, and annoying pop-ups have the ability drive users away. The pre-built websites should allow users to create and design a layout of their preference. WordPress provides a huge palette to pick colors from so that the website can be designed as per preference. While designing a website, do bear in mind to keep it simple and include white space, so that the calls to action message stand out. Mobile Responsiveness Due to smartphones, majority people access websites on their mobile phones instead of desktops. Therefore, it is important for the website’s design to be responsive so that it can accommodate to all screen sizes. A non-responsive website does not reflect well on the owner’s behalf. In order to present yourself as a serious business owner in the industry, make sure that your website is responsive. Intuitive Navigation Navigation is one of the determinants of success or failure of a website. While building a website on WordPress, make sure to include intuitive and user-friendly navigation in your digital portal. Users must be able to get to their desired content with ease and simplicity. If there are any complexities for visitors to get to their desired information, they will prefer landing on an alternate page, and you might be losing valuable clients. Easy To Use Forms Forms play a significant role in generating more leads and clients. Even in pre-built websites, you can include simple yet valuable forms with the help of plug-ins and add-ons. Make sure the language, layout, length, and structure of your forms are easy and intuitive for the users. HTTPS Encryption While working on your pre-built website make sure to add SSL encryption to your site. This will make your users feel more secure and protected while they float in digital world. Shifting a website from HTTP to HTTPS is not only simple and cost-effective, but also provides a layer of security to visitors’ information. They will feel more confident in spending time on your website. Product configuration Any design element which makes the users’ experience easy and simple, must be considered as a must-have. Same goes for product configuration. With the help of configurations, your customers will find shopping an easy and fun experience because they can get to the exact products without hassle. Building efficient product catalogs can help your website become a success, and is an essential design component of pre-built website. ‘Contact-Us’ Page No visitor will be willing to buy from you if they can’t reach out to real people in case of any problem. Other than complaints, there should be someone to provide the information which users might have. Including a ‘contact us’ page is an essential component for the design of all websites. Make sure that the pages are comprehensive and comprehensible listing all details to reach you. They should contain phone number, email address, mailing address, and fax number. The contact-us page should be linked to navigation menu for quicker and easier access.

4.      Mobile Page Design setters

Building a high-performance website is of no use if it does not perform as efficiently on mobile devices. Some key mobile page design setters are given below.
  1. Responsive Website Design
Every website must adjust as per the screen on which it is accessed. If a user has to scroll right and left to view the page, that will reflect bad on website engagement rate, lead generation and conversion rate. A responsive design ensures that your website adapts to the screen size it is being viewed on. It maintains the same appearance on tablets and smartphones as it does on laptops and desktops. 2. Clear CTAs CTA (Call To Action) tells your audience what you urge them to do. This makes easy for your website visitors to take a desired action because it is just like a helpful command or directive. E.g. if you want your visitors to subscribe for newsletter, there must be a clean button or link for subscription. These CTAs must be given clearly on mobile interface too. 3. Include Call Functionality While calls are made using a mobile phone, make sure that your mobile version of the website includes this option. While you have provided a phone number on website, if the user clicks on it, it should prompt an option to call on the given number. 4. Adaptable Forms On mobile website, the forms cannot be as elaborative as they are on desktop version. Make sure to include only necessary fields. Also, bear in mind that the input fields of the forms have sufficient space for typing using touch-screen. 5. Maps With pre-built websites, you can use add-ons and plugins to add more functionality. For mobile websites, it is essential to add a map of your business, or provide directions to your location. This will bring more credibility to your business as people know where to find you, and also help them to visit your service area more easily.

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