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Why is Intelligent Search Important for Online Retailers?

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With the increase in business competition, every business is trying to stay ahead of others. With the understanding of AI, most of the business is using it improves their engagement and sales. GroupBy reviews is a search, merchandising and SEO solution enabled by machine learning that empowers your digital team to deliver a personalized site experience that demonstrably increases online revenue, empowers your merchants, and reduces the costs and complexities of IT. GroupBy Inc. is helping leading retailers, such as Urban Outfitters, CVS, and The Container Store, increase conversions, revenue, and profits.

To understand AI in deep here is why Intelligent Search Important for Online Retailers:

Voice Assistants:

“A year spent in artificial intelligence is enough to make one believe in God,” said Alan Perlis, an American computer scientist and professor at Purdue University, Carnegie Mellon University and Yale University. Alan Jay Perlis is best known for his pioneering work in programming languages and was the first recipient of the Turing Award.

Well, if you are still using Google to compare your products and prices then you should stop doing that. Time has changed and even technologies have been updated with time. 

If you are not aware of voice assistance then let us give you some examples. Most of you have heard about Alexa and Siri, they both work on voice assistance. All you need to command them what you want to search or compare and with just one voice you will get your results.  You can use a voice assistant for your intelligent search in your e-commerce site to make it a more user-friendly site. 

Creating custom-centric visual search:

Well, you all might have noticed sometimes that when you try to search for a product or an item, you might encounter some irrelevant product results that are of no use to you. This can make customers feel confused and frustrated, and they can be a chance that they will get unsatisfied and leave your business. To improve this you can take the help of AI that includes Machine learning and natural language process (NLP) to contextualize and improve your search results. AI can help your e-commerce to provide accurate recommendations to your customers whenever they search for any item or product. 

Targeting the potential buyers again and enhancing the sale game:

Well, a study shows that nearly 37% of the market sale is affected if the business is not able to generate high-quality leads. So, taking the help of AI can offer you to process millions of data at a time and you will be able to identify your customer needs and expectations. 

Chatbots:

Chatbots are the only reason why the e-commerce industry is able to provide 24/7 assistance to their customers. These bots are capable of providing every possible solution and answer to their customer’s queries or questions. There are some advanced chatbots that can help the customers in their shopping by helping them in their buying decisions. These bots can use the method of text or via a call to provide effective communication to their customers. 

Personalization:

Well, personalization can help your e-commerce business to increase customer engagement rates. With the help of AI, it can able to identify your customers and will be able to provide them suggestions for their shopping. Personalization can also help to reduce the transaction time in your site so that the check-out process will become quicker and that will make the customers feel satisfied with your business.