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Why Proper Translation Is Needed For Your Business

The globalization and digitalization of business have thrown in many opportunities and challenges, and any business’s success is to turn the challenges into opportunities.  The biggest challenge of these two developments is the need for … Read More

Digital Marketing Challenges

The globalization and digitalization of business have thrown in many opportunities and challenges, and any business’s success is to turn the challenges into opportunities.  The biggest challenge of these two developments is the need for translation to regional languages.  Ecommerce is growing exponentially to sell products worth trillions of US dollars every year.  In 2023 it will reach 6.5 trillion USD, which accounts for 20% of the total sales every year.  But with only 26% of the people able to speak or read English, the need of the hour is the proper translation for your business.

The need for e-commerce translation

If you are one of the 20 million e-commerce website owners and want to expand your sales to many parts of the world, you need an e-commerce translation.  Out of the 20 million, only 1 million have sales of over 1000 USD annually.  Hence your decision to translate your e-commerce site to regional languages will enhance your website to increase sales.  There are many online free and paid translation services that are easy to get with a click.  But the glitch is many of the million sites have used them and found them to be not useful for their purpose.  It is for many reasons, including lack of nativity and proper translation to reach the target audience.  Hence it is time for you to know why adequate e-commerce translation is essential for your business.

  • Since only one-fourth of the world population speaks English, it is essential to translate the site content to the regional language.
  • As per available statistics, the top ten spoken languages online account for over three-quarters of internet users, and translating to these languages will increase sales.
  • Stats confirm that half the site visitors leave it the second they find it not in their mother tongue.
  • Visitors also find the sites with inadequate translation as not credible to buy its products and the worst of not continuing reading it.
  • Customers connect with sites using their mother tongue to speak with the local slang and the culture they follow.
  • Machine translations mechanically translate words and lose the context, slang, culture, and other aspects of the regional language to not connect to the customer.
  • With the company’s trust now based on the site, it should have all the aspects to increase it rather than spoiling it with improper translation.
  • Though the products displayed on the site are attractive, the customers need their information in their language to help them spend their hard-earned money. 
  • Even the video content needs explanation in the local language to reach the masses to boost sales.

Hence it is time for you to call an expert e-commerce translation service with years of experience translating for the specific language you prefer to translate your site to develop your business to new horizons.

Author: admin