Subscribe to the our newsletter to receive latest news straight to your inbox.
With the advent of digitization, almost every business tries to find its footing in the online world. There has been a meteoric rise in eCommerce platforms, which has resulted from all the companies going online. … Read More
With the advent of digitization, almost every business tries to find its footing in the online world. There has been a meteoric rise in eCommerce platforms, which has resulted from all the companies going online. Today, every brick-and-mortar store has an online presence, including a website, social media pages, etc. But the rise of online stores has also made eCommerce highly competitive. You have to reach your target audience, attract traffic to your website/online store, increase the visibility of your products and services in the market, and many more challenges.
Two key challenges faced by online businesses are product feed management and retail ad management. Let’s first talk about product feed management.
A product feed/product data feed is a file that contains all the information about your product, including its image, attributes, colour, etc. These product feeds are forwarded to many online shopping channels where each product can be displayed and advertised. The customers can then compare it with other similar products before making the purchase. Proper product feed management is instrumental in advertising and selling your product online.
If you’re still trying to manage your product data feed manually, you need to switch to automation. Here’s why. Without automation, the process of setting up a product data feed is lengthy and time-consuming. When done manually, the chances of human-errors are also much higher.
Here’s how automating your product feed management process will solve these problems-
Retail advertising helps the retail stores reach the maximum number of people possible, generating awareness about the product. However, like any other process, retail ad management is also time-consuming and prone to human errors when done manually.
The issues with manual retail advertising are that the ads generated are not that relevant to the product; the ad templates are old and already used; the quality score is not high, etc.
Launching an online store is just the first step. To advertise your products, you have to bring in more traffic to your online store, promote the right product to the right target audience, and convert them into customers. Automating the process of retail ad management will benefit your retail business in the following ways:
To sum it up, automation saves time and human resources and increases your business’s revenue by creating ads and product feeds specific to your business and product.